Trap Ease Case
1) A once in a lifetime opportunity to me symbolizes, that if the company doesn’t get their marketing/sales strategy correct, within a specific time period, all their hope for the product to be outstanding, diminishes, because new products can surface that are similar and create competition for them. I feel as though Martha didn’t assess her target market’s needs and wants. I feel as though Martha exhibited marketing myopia, in which they focused on the (actual) product rather than satisfying the customer (core). I think the group would write its mission statement with the Ralph Waldo Emerson quote. The mission statement should revolve around customer and the fact that the product is revolutionary and one of kind. 2) Martha believes that women are the target market for this product because the product reduces violence and mess. However, she is imagining this product more for housewife use, when in reality many women are now in the job world. So instead, Martha should categorize her market by single women, working women, housewives, mothers etc. They can expand their market to animal lovers, because it doesn’t put the mice at harm and they can be released. They can also be marketed to families with kids because then kids can see that the mouse wasn’t being hurt and also because the product doesn’t use poison, it doesn’t put the child in danger for monitoring the product. 3) I feel like Martha believes the product is innovative and sturdy, because of the amount of awards they’ve received. The product can be positioned under an eco-friendly campaign, since that is a rising trend in our society, since the product is reusable. The company is lacking on communication with its customers, so maybe if they added a customer service team to the company, to answer any questions or even to help build relationships with the customers they already have, they can create a product not only known for their innovativeness but also their great customer...
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