International Business Strategy IB 3680 (2014) Assignments (15 CAT – please see additional assignment pages 2-3) Assignment 1: Final length 1500 words (40% of module assessment) Please note this assessment is for the 12-CAT version of this module. Assignment 1 is completed in two halves. Each optional question comprises two distinct components‚ the first half completed in Phase 1 (750 words)‚ and the second in Phase 2 (total combined length 1500 words). Phase 1 Students are to complete
Premium Globalization Multinational corporation
Product • Price • Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article‚ The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing mix included product planning‚ pricing‚ branding‚ distribution channels‚ personal selling‚ advertising‚ promotions‚ packaging
Premium Marketing Pricing
Joint venture physician practices over-treat patients and reap economic rewards in the process. These types of practices are very different from the traditional group practices described in the text. Physicians partnered in traditional large group practices provide comparable services‚ usually practicing within the same specialty‚ such as Dermatology or Orthopedics. As Getzen (2010) explains‚ "One reason for physicians to work together in group practices is to obtain economies of scale from sharing
Premium Physician Medicine Corporation
Tittle: How do classes differ in their identities and cultures? Class is a large-scale grouping of people who share common economic resources‚ which strongly influences the lifestyles they are able to lead (Gidden‚ 2009‚ p.437). Differences in lifestyles are based on two factors. First is identity which means how we define ourselves and how other people see us (Sociology Review‚ 2003‚ p.2) while the second is culture which is the collection of ideas and habits that people learn‚ share and transmit
Premium Sociology Working class Social class
Week 1 HIA Explain how the article builds on the seminal work of Oviatt and McDougall in their paper‚. Describe and analyze the factors identified in the Zahra article as giving competitive advantage to new firms in the globalized economy. Do you agree that these are the key factors underlying success in the international business environment? Give reasons for your answer. International New Ventures (INV)are firms who target the international market while lunching their operations (Shenkar
Premium Globalization International trade
1) The Tata Group has been transformed from a risk averse‚ slow moving giant into a more dynamic and aggressive conglomerate. How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. 2) The Tata Group had a presence in a wide range of businesses since it’s early days. Later‚ Ratan Tata managed to streamline the Tata Group . What advantages and disadvantages did the group gain through streamlining of business? Do you think
Premium Management Risk Tata Group
1. What are descriptive statistics and how do they differ from inferential statistics? INTRODUCTION Statistical procedures can be divided into two major categories: descriptive statistics and inferential statistics. Typically‚ in most research conducted on groups of people‚ you will use both descriptive and inferential statistics to analyse your results and draw conclusions. So what are descriptive and inferential statistics? And what are their differences?We have seen that descriptive statistics
Premium Statistics Arithmetic mean Standard deviation
|Tata Group: Transforming the Sleeping Elephant | |-- Subir Sen Faculty Member‚ | |IBS‚
Premium Tata Group
As one of the most progressive companies on earth‚ the Tata group has decided to take on the international motor industry. It has come up with the idea of a pocket-sized $2.500 priced automobile‚ the four wheeled version of the $100 computer. Its name is NANO. Appropriately called the “People’s Car”‚ (not‚ however for the likes of the People’s Princess‚ the late Princess Diana who preferred her Bentley) Mr. Tata says that the Nano has its origins in Calcutta rickshaw cabbies and a very Indian
Premium Automobile Tata Motors Brazil
To: Joaquin Armada‚ President of Caribbean Tile Company From: Production and Warehouse Manager Subject: International expansion/production Date: February 23‚ 2014 Mr. Armada‚ Caribbean Tile Company has been operating for over two decades providing excellent and competitive products and prices in the construction industry. One of the reasons for such success has been the high demand for our products during the real estate boom and the competitive prices that our company was able to offer.
Premium Corporation Foreign direct investment Experience