Contents Introduction 2 What is marketing? 2 Traditional Marketing: 3 The new 4 p’s: 4 The change: 5 Internet Marketing: 8 Social Media 9 Mobile Marketing (M-Marketing): 10 The Mobile App: 11 Change in strategy 13 The Five Forces: 13 The e-volution: 15 The Future: 18 Conclusion 18 References 19 Introduction With the introduction of many social networking sites‚ smartphones‚ gadgets and improved access to broadband‚ the face of marketing has undergone a dramatic makeover
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Introduction to Databases BDS: Connolly‚ Begg‚ Holowczak Pratt/Adamski Elmasri/Navathe (3rded.) Kroenke Book (7thed.) McFadden (5thed.) Mata-Toledo / Cushman Ch. 1 and 2 Ch. 1 Ch. 1 and 2 Chap. 1 and 2 Chap. 1 Schaum’s Outlines Ch. 1 Q: What is a Database ? Answer from BDS: A shared collection of logically related data and descriptions of that data‚ designed to meet the needs of na organization. Answer from Elmasri/Navathe: A Database (DB) is collection of related data - with the
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(ticker: AMZN). Shel Kaphan‚ Amazon’s first programmer‚ assisted by others‚ including Paul Barton-Davis‚ used a collection of tools to create Web pages based on a database of 1 million book titles compiled from the Library of Congress and Books in Print databases. Kaphan notes that “Amazon was dependent on commercial and free database systems‚ as well as HTTP server software from commercial and free sources. Many of the programming tools were free software” [Collett 2002]. In July 1995‚ Amazon
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Setting up a database 1. Introduction In order to complete my client’s needs I created a database and I started my work with Word Access 2010. This is how it looked at the beginning as I started my work today on the 5th of the October 2010. Today was our starting point for creating my clients database. The screenshot above shows that I opened Access 2010 to begin creating my clients database. 2. Creating tables‚ setting fields + deciding on data types. Once Microsoft Access was open
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Customer Satisfaction Strategies What is customer satisfaction? We are in the midst of a revolution in business. Some call it a customer revolution‚ others a quality revolution‚ others a service revolution. Organizations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. This movement toward quality has produced significant benefits but just like other business fads‚ joining and adopting the religion does not insure
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IT to establish a centralized customer service department to accept customer requests for maintenance during non-prime-time hours‚ for which Otis was earlier using a commercial answering service. Customers assessed the quality of the service offering based on Otis’ responsiveness to their calls‚ which also affected their perception of the Otis brand. The quality of the answering services was inconsistent and also they had no direct stake in responding to the customers’ requests as fast as possible
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Oracle Table Triggers Version 11.1 General Data Dictionary Views Related To DDL Triggers trigger$ dba_triggers all_triggers user_triggers System Privileges Related To Table Triggers create trigger create any trigger administer database trigger alter any trigger drop any trigger Table Trigger Firing Options -- before constraints are applied BEFORE INSERT BEFORE UPDATE BEFORE DELETE -- after constraints are applied AFTER INSERT AFTER UPDATE AFTER DELETE Transaction
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4. FIGURE P1.1 The File Structure for Problems 1-4 1. How many records does the file contain? How many fields are there per record? There are 5 filds‚ each with 7 records 2. What problem would you encounter if you wanted to produce a listing by city? How would you solve this problem by altering the file structure? Some of the project managers are mentioned several times‚ that would cause duplication in the city database. 3. If you wanted to produce a listing of the file contents
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Title: Computer database technology This paper investigates such important aspect of car business as database technology‚ in particular workflow database technology and its influence on the productivity. The main aim of this paper is to investigate the role of database technology in car plants. Nowadays there are hundred of workflow products and technologies at the market. Thus the database technologies are influencing this area this or that way. Databases assure a simple and easy access to data
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ACSG 552 – 01. Processor Florence Appel Advanced Database Class- Spring 2009. Assignment #01. Friday‚ January 23‚ 2009 Due in class on Thursday‚ Jan. 22. o Chapter 2 ▪ Review Questions‚ pp. 54-55: 2‚ 5‚ 6‚ 9‚ 18‚ 19 ▪ Problems‚ pp. 55-59: 1‚ 2; 12-15; 19-21; 22; 25abcde Chapter 02: Review Questions: pp. 54-55. #02) What is a business rule‚ and what is its purpose in data modeling? The business rule is a brief‚ precise and ambiguous
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