Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
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Analysis of the Apple iPod The market studied here is that of the iPod: ‘a brand of portable digital media player de-signed and marketed by Apple Computer.’ Apple have cleverly created a mp3 player that has outsold all competition by using the advantage of brand loyalty. The iPod family has evolved since the original launch in October 2001 when the 5GB iPod was released‚ fol-lowed in 2002 with the launch of the 10GB and 20GB versions. By 2004 Apple had re-leased the iPod mini‚ iPod shuffle and a special
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re-revolutionized the entire company. Apple introduced the iMac and iBook product lines for the more basic computer buyers and the PowerBook and G series computers for the advanced purchasers. Apple continues to forge ahead in design with the introduction of the iPod digital music player and the iTunes Web site for the sale and download of music. Among giant rival firms‚ such as IBM‚ Apple is on the forefront of a revolution of technology‚ integrating music‚ images‚ and animation. Brief History • Established
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and after-sales support experience Belief in providing integrated digital lifestyle solutions by combining and enhancing the utility of various consumer electronic and digital devices Apple and the Global Environment (source their web site) "How we impact the environment is also important to us‚ and environmental considerations are an integral part of Apple’s business practices. From the earliest stages of product design through manufacturing‚ use‚ and recycling‚ we take care to keep our activities
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ABOUT THE NEW IPOD * IPod classic packaging consumes 35% less weight and 82% less volume than the first generation iPod. ------------------------------------------------- Marketing plan for Apple iPod * Jun 08‚ 2011 ------------------------------------------------- Product and Product life cycle Apple iPad is an innovative product that enables the users to brows the internet with ease. It is table computer that is mainly designed to use in browsing‚ media consumption‚ gaming‚ light content
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outline the consumer decision-making process as it relates to Apple iPod Introduction ‘Consumer purchases are influenced strongly by cultural‚ social‚ personal and psychological characteristics’ (Kotler‚ Armstrong‚ Wong & Saunders). This report will investigate the characteristics that affect consumer behaviour and the consumer decision-process as it relates to the purchase of an Apple iPod. This report will be describing and explaining how consumers go through five different stages to reach a buying
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3. Will the cachet of the iPod and the capabilities of Boot Camp and the Leopard version of Apple’s OS X continue to lure more first-time computer buyers and Windows PC users to the Mac lineup of desktops and portables? Why or Why not? Yes! Because of the following reasons (take advantages of Boot Camp on the Mac sale): - Ipod Halo Effect: the term used to describe the phenomenon where iPod consumers—many of whom were buying their very first Apple-built product—became so taken with the music
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EXECUTIVE SUMMARY The purpose of this report is to analyze Nike‚ Inc to assist the company increasing market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008. The key issues facing by Nike in marketing this product are narrow target segment and inappropriate buzz promotional strategy. There is also a minor issue of the kit’s limited functionality which hinders for product growth. As a result‚ the current target segment of elite runners should be redefined
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HOW THE BRAIN WORKS Everything we do‚ every thought we have is produced by the human brain. Despite the brains intelligence it can still be fooled by a simple magic trick. Also according to the video I watched its shows how a magnetic wind can control a human body and their speech when attached to the head. Brains are like finger prints and they are totally different as everybody. Exactly how the brain operates remains one of the biggest mysteries. Tyson‚ who is the movie interpreter‚ went to Las
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How lungs Work Your lungs are part of a group of organs and tissues that all work together to help you breathe. This system is called the respiratory system. The main job of the respiratory system is to move fresh air into and get waste gases out of the body. Lungs are very important because Oxygen‚ a basic gas‚ is needed by every cell in your body in order to live. The air that comes into the body through the lungs contains oxygen and other gases. In the lungs‚ the
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