Irelands biggest and fastest growing hotel company‚ with over 650 budget hotels offering quality accommodation at affordable hotel prices”. (http://www.premierinn.com/) It is the largest division of Whitbread which “is a multinational hotel‚ coffee shop and restaurant company”. (http://en.wikipedia.org/wiki/Whitbread) Premier Inn provides large beds‚ en-suite bathrooms‚ a widescreen TV with Freeview and 30 minutes free WI-FI with every room. All hotels have an onsite bar / restaurant
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Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry‚ they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors‚ such as Four Seasons Hotels‚ HongKong and Shanghai Hotels‚ and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels‚ motels
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13 Figure 9 14 Figure 10 14 Figure 11 16 Figure 12 19 List of table Table 1 17 Executive summary This report mainly focus on the current market situation of Shangri-la Hotel Company‚ providing evaluations and recommendations for marketers of the company to get more involved in the hotels in the Chinese market. A brief introduction of the background of Shangri-la is included‚ as well as the market and product category which Shangri-la exists.
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own set of marketing and distribution strategies. Club Med developed competitive advantages due to its uniqueness and novelty‚ it differs significantly from conventional hotel chains. Firstly‚ the Club made a profit of $3million each year merely from customers’ prepaid travel deposits. Secondly‚ unlike the traditional hotels‚ the Club arranges roommates to those who travel alone. As a result‚ accommodation availability is counted as the amount of beds not the number of rooms. Moreover‚ Club Med
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Executive Summary: Novotel Wellington is a four star plus hotel with 139 rooms‚ 1 meeting centre and a restaurant. Novotel is an international brand owned by the Accor Group which owns several other hotel chains/brands. Novotel provides luxury accommodation to travelling businessmen and families with children under 16 years of age. The situational analysis showed that in its specific market Novotel Wellington has a few effective points of parity but is ultimately smaller and underperforming
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Seasons Hotel Company History: Four Seasons Hotel‚ Inc is a Canadian-based international luxury‚ five-star hotel Management Company. It is one of the world’s most admired and successful luxury hotel chains‚ and has been named by Fortune consecutively for 16 years as one of “100 Best Companies to Work For” since 1998. The company was also awarded the “Best Business Hotel Chain Worldwide” by Business Traveller. Four Seasons Hotel was founded in the 1961 in Canada by Isadore Sharp‚ and the hotel (a motel
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............................5 1.0 Introduction Greenway hotel is a hotel chain of Great Britain‚ and there are more than 60 hotels in Britain. Now‚ Greenway hotel has a new small hotel chain headquarters in Germany‚ so they want to keep the half of the new hotel and renamed as Greenway part of the hotel group‚ the other half to sell. In order to have a better understanding of the Multinational Resourcing‚ we analyzed the Greenway hotel employees choose way. Multinational Resourcing is A procurement
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Introduction As this is my first internship‚ I decided to give myself the best opportunity in a 5 star resort & spa hotel to enhance my experience‚ to develop my professional attitude and to be in a reality world in the workplace. This report is an explanation of my impression during a 6 month internship course in one of the best hotel chain that located in Thailand. To become a professional in hotel industry is not as easy as every students from SHMS thought. Knowledge and experiences are not enough in the
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Step 1 A. EasyBeds is a hotel chain operating in Europe and recently expanded into the Asian market. The last two years it operates a small- capacity hotel in Shanghai. The strategy of the business is to provide customers with int’l service standards but at a significantly low cost base. As a result‚ their competitors are 5* hotels‚ but the level of their prices are just above 2 to 3* hotels. To manage that they offer their clients only basic services. In addition‚ their client mix includes both
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and tourism business of Radisson Hotels as a tourism executive 3 TASK 2 7 2.1 Analysis of the implications of integration to the hospitality industry from the perspective of a tourism executive 7 2.2 How integration has affected Radisson Hotels as a hospitality business organization 8 TASK 3 10 3.1 Development of rationale for Faridabad project of Eros Radisson with justification for the decisions linked to target market 10 3.2 Development of a plan for Radisson Hotels including operational requirements
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