Horlicks Taller Sharper and Stronger “Horlicks Marketing Strategy” Horlicks‚ a GlaxoSmithkilne Consumer Healthcare India Limited‚ owned drink‚ which caters to the nutritional needs of the Indian diet has been a popular brand in the Indian market since 1930s leading with a market share of over 50% in the Food Drink segment. Horlicks marketing strategy has been health oriented. This leading health food drink in India underwent a revamp in the year 2003 offers a ‘pleasurable nourishment’ with
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strategy of Horlicks: Horlicks is a health drink brand existing in Southeast Asia since decades. Horlicks holds 50% market share of milk beverage market of India that is around 2300 crore (source: The Nielsen Company). Glaxo Smith Kline Consumer Healthcare is a proud owner of such a strong brand. The brand has created such a great entry barrier that other big players like Nestle and Dabur have got a hit. Nestlé has stopped making Milo and new entrant Dabur has decided to stay clear of Horlicks and pitch
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Born: 1873‚ in the US History: Two Chicago‚ US-based brothers‚ James and William Horlick‚ first patented the malt-based milk drink as baby food. the US While the exact date of its India launch is not known‚ some of its commercials date back to the early 1900s. Currently owned by GSK Consumer Healthcare Ltd in India Status: Horlicks holds 58% of the Rs1‚900 crore health food drinks market‚ and is currently a Rs1‚000 crore brand in India Brand story: From a drink that was supposed to promote
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rlicksMarket In millions of homes frosted glass jars with blue caps sit perched on kitchen shelves. These are Horlicks bottles – the ubiquitous health drink since the 1930s – now serving the purpose of kitchen containers. In their original avatar‚ the bottles contained Horlicks‚ a spoon of which stirred in a glass of hot milk or water was the great nourisher. The basics have not changed since; except Horlicks is now an extended family of health drinks reaching out to more people‚ under more circumstances and
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ASSIGNMENT-2 SUB: Pick up a Branded product & explain the Segmentation‚ Targeting‚ Positioning of the Product??? HORLICKS - AN INTRODUCTION Horlicks is a name of the company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom‚ South Africa‚ New Zealand‚ Bangladesh‚ Pakisthan‚ India and Jamaica. Horlicks came to India with British army. British army gave them as a Diet Supplement in the time of World War 1 and then took this as a family drink. It became
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Literature in Translation Written Composition – First Draft A Doll’s House by Henrik Ibsen The development and disintegration of Torvald Helmer’s character in ‘A Doll’s House’. A defining feature of the lifestyle in 19th century Scandinavia was the intensely patriarchal nature of society – a theme that is meticulously explored in Henrik Ibsen’s ‘A Doll’s House’ – a highly controversial play at the time of its release in late 19th century Norway.
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products‚ malted food products and biscuits. GSK is the leader in Indian Health Drink Market. It has four brands – • Horlicks‚ • Boost‚ • Viva and • Maltova Glaxo Smith Kline is actually a single-product single-brand company. They acquired Viva and Maltova brands from Jagatjit Industries to become the only company in the white beverage segment. Horlicks is the most dominant player in the category. According to retail audit unit ORG Marg‚ GSK with four brands in the category
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Place in the Marketing Mix refers to two key areas : - 1. Marketing Channels 2.Physical Distribution & Logistics A marketing channel - Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): For example‚ mailorder books / records‚ direct flight bookings‚ internet sales and bookings. One stage channel: Many FMCGs fall into this category‚ for example‚ branded food stuffs‚ clothing‚ DIY products
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Horlicks is 140 years old. The drink’s rich history that has made it a much loved part of the nation. 1873 The Beginning James and William Horlick‚ from Gloucestershire‚ founded a company in Chicago‚ USA to manufacture a patented malt milk drink as an artificial infant food. 1883 Patent Granted Patent granted for first malted milk drink mixing powder with hot water. 1890 James returns to London James returned to London to set up office importing US-made product. 1908 Factory
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assessment of Horlicks Brand Profile: Horlicks Product Category: It’s a malted milk hot drink.Horlicks offers three varieties Junior Horlicks‚ Horlicks for Women‚ Horlicks Lite. Primary ingredients: It is known as ‘The Great Family Nourisher’.it offers pleasurable nourishment with its delicious range of flavours including Vanilla‚ Toffee‚ Elaichi and Chocolate. History: Holicks a brand established before 6 decades back in 1960 Two Chicago‚ US-based brothers‚ James and William Horlick first patented
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