Assignment on Horlicks
ASSIGNMENT-2
SUB: Pick up a Branded product & explain the Segmentation, Targeting, Positioning of the Product???
HORLICKS - AN INTRODUCTION Horlicks is a name of the company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, Pakisthan, India and Jamaica. Horlicks came to India with British army. British army gave them as a Diet Supplement in the time of World War 1 and then took this as a family drink. It became a sort of status symbol of upper class Indians and middle classes. In recent years, there has been an increase in the scope of the brand in India. Horlicks has become an umbrella brand for a wide variety of products. Now Horlicks is a leading health drink of India for all aged groups.
SEGMENTATION & TARGETING Horlicks introduced a wide varieties of product to india.Horlicks meant everything to everybody. It was a health drink that every one consumed. Right from small children to very elderly people Horlicks realized this and came out with its new versions of different horlicks to different customers.Horlicks differentiated the product as follows;
Horlicks Junior It is for Pre-school children. Keeping the targeted customers in mind the packaging is cute and package has a picture of a small elephant which is very exciting for small children’s
Horlicks Regular It is for General use. Regular Horlicks is a health drink of people of all ages. The packaging is contemporary and has great visuals to attract children and the young adults.
Horlicks Mothers It is special nutritional drink with 26 vital nutrients designed keeping the specific needs of the pregnant and breast feeding women. The packaging is very interesting. It is shaped like an hour’s glass
Horlicks Lite and Lite bite A nutritional drink and snack specially designed for all health conscious adults and is also suitable for use by people with diabetes. The packaging again is interesting. The
SUB: Pick up a Branded product & explain the Segmentation, Targeting, Positioning of the Product???
HORLICKS - AN INTRODUCTION Horlicks is a name of the company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, Pakisthan, India and Jamaica. Horlicks came to India with British army. British army gave them as a Diet Supplement in the time of World War 1 and then took this as a family drink. It became a sort of status symbol of upper class Indians and middle classes. In recent years, there has been an increase in the scope of the brand in India. Horlicks has become an umbrella brand for a wide variety of products. Now Horlicks is a leading health drink of India for all aged groups.
SEGMENTATION & TARGETING Horlicks introduced a wide varieties of product to india.Horlicks meant everything to everybody. It was a health drink that every one consumed. Right from small children to very elderly people Horlicks realized this and came out with its new versions of different horlicks to different customers.Horlicks differentiated the product as follows;
Horlicks Junior It is for Pre-school children. Keeping the targeted customers in mind the packaging is cute and package has a picture of a small elephant which is very exciting for small children’s
Horlicks Regular It is for General use. Regular Horlicks is a health drink of people of all ages. The packaging is contemporary and has great visuals to attract children and the young adults.
Horlicks Mothers It is special nutritional drink with 26 vital nutrients designed keeping the specific needs of the pregnant and breast feeding women. The packaging is very interesting. It is shaped like an hour’s glass
Horlicks Lite and Lite bite A nutritional drink and snack specially designed for all health conscious adults and is also suitable for use by people with diabetes. The packaging again is interesting. The