particular context/socio-economic situation in which modern marketing emerged and thrived Part b) You should then discuss in what ways this context has changed and how the marketing discipline has changed & needs to change further in order to adapt to the current and future needs of firms‚ consumers/customers; perhaps even alluding to society in general. According to Marketing Association (1985‚ as cited D. Hall and R. Jones 2010: 48) "Marketing is the process of planning and executing the conception
Premium Marketing
BRAC Bank Limited Introduction a scheduled commercial Bank‚ commenced its business operation in Dhaka‚ Bangladesh on 4 July 2001. The Bank is mainly owned by the largest NGO in Bangladesh – BRAC. The Bank has positioned itself as anew generation Bank with a focus to meet diverse financial needs of a growing and developing economy. The Bank has embarked with an acknowledged policy to promote broad based participation in the Bangladesh economy through the provision of high quality banking service
Premium Bank
The History Of Marketing As of today‚ we understand marketing to be a process where the goal is to know the needs of the costumer‚ and match these with the organizations ability to fulfill these expectations. For this to happen successfully‚ it is important that the organizations understands both who the costumer is‚ what value the costumer requires‚ as well as how to deliver this value in the best possible way. Had it not been for the history of marketing as we know it‚ our view on modern marketing
Premium Marketing
CAUSES OF BANK DISTRESS AND RESOLUTION OPTIONS IN NIGERIA. INTRODUCTION A meaningful analysis of causes of bank distress and the options for resolution would probably need to be preceded by a brief discussion of the roles of banks in an economy. Bank’s role in any financial system is quintessentially financial intermediation. In this regard‚ bank’s mobilize financial resources from surplus economic units for on lending to the deficit units. In mobilizing deposits‚ banks issue demandable claims
Premium Bank
many other factors have “given the dramatic changes occurring in the marketing environment” (Baker 1995‚ citied in OM&P‚ 1998:840). Marketers have mission to understand and re-present these changes to adapt to new circumstances. This essay will look into how modern marketing has developed and expanded and what should marketers do to turn these challenges to opportunities to cope with the future. The modern marketing was largely built-up by the North – Americans (Meek‚ Ryan‚ & Lenney
Premium Marketing
Located in West Africa and bordering the Atlantic‚ Nigeria is a big country that occupies 356‚667 square miles with a total population of 168 million. Nigeria is abundant in natural resources like coal‚ gold‚ lead‚ iron‚ salt‚ copper‚ and zinc‚ but it is best known as a big producer of oil. Thanks to its size‚ population‚ and resources‚ Nigeria is dubbed as “the giant of Africa” (Falola‚ 4). According to World Bank Data of 2010‚ Nigeria has an annual percentage growth rate as 8.0%‚ one of the world’s
Premium Nigeria British Empire Atlantic slave trade
Marketing Histories Essay Marketing has become a fundamental part of our society in recent years‚ maturing into an integral part of any organisations to help maximise sales and profits. Its first major impact on companies and businesses began to take hold in post world war U.S.A‚ when consumers wanted to make up ‘for lost time’ from the depressive and stagnant years of war (Benton‚ 1987‚ OM&P) marketing presented an opportunity to finally make this happen. As time progressed marketing took
Premium Marketing
ECONOMIC CRISIS‚ STRUCTURAL ADJUSTMENT AND THE COPING STRATEGIES OF MANUFACTURERS IN KANO‚ NIGERIA by Adebayo Olukoshi UNRISD Discussion Papers are preliminary documents circulated in a limited number of copies to stimulate discussion and critical comment. September 1996 ♦ Preface Nigeria’s manufacturing sector has experienced major changes in production techniques‚ labour relations‚ marketing arrangements and management practices‚ which raise questions about the future of industrialization
Premium Manufacturing Industry Nigeria
The Central Bank of Nigeria (CBN) takes a number of monetary policy decisions‚ including a change in the level of money supply (M2)‚ the Minimum Rediscount Rate (MRR)‚ or a change in the exchange rate. The central bank defines money supply in two ways: narrow and broad money. Narrow money (M1) is defined to include currency in circulation plus current account deposits with commercial banks. Broad money measures the total volume of money supply in the economy and is defined as narrow money plus savings
Premium Monetary policy Fractional-reserve banking Central bank
Industry in Nigeria P. A. Idowu Dept of Computer Science and Engineering Obafemi Awolowo University Ife-Ife Nigeria A.O. Alu Dept of Management and Accounting Obafemi Awolowo University Ife-Ife Nigeria E.R. Adagunodo Dept of Computer Science and Engineering Obafemi Awolowo University Ife-Ife Nigeria ABSTRACT The advent of Information Technology (IT) is rapidly changing the banking industry. In this study‚ the impact of IT on the banking industry in Nigeria is described
Premium Bank Computer