Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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‘Why do Bollywood movies mix Hindi and English’ is a question that I have been asked by my foreigner friends over and over again. It comes to them as a surprise when I reply. ‘It is the normal way people talk in India’. Today‚ English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader
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INTRODUCTION A treatise purporting to deal with the Indian Media’s‚ more specifically the Indian cinema’s treatment of women‚ cannot but take into account the background and history of the status of the Indian woman. The images we have of women and the roles that they play in society are not merely a biological or social development but are also a result of the myths‚ legends‚ culture and religion of the society we live in. This is more especially true of Indian culture. Although in the west‚ the
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Name : Arinda Ika Pristanty Class/NPM : 4A/031110130 Comparison-contrast essay High school and College School plays an important role in our society. Many of us spend more than fifteen years at school in order to get knowledge for better living. Two important steps that we go through life are high school and college. They are so pleasurable. They can also be challenging. College and high school share the same common goal to teach students to learn. In fact‚ college and high school are completely
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Neighbourhood Watch Setting up a Neighbourhood Watch is the perfect solution to reducing crime. The volunteer members keep their eyes open for suspicious activity and report it directly to the police‚ who can then take action. They can also help educate residents in ways to reduce crime‚ especially stopping burglaries.The problem‚ of course‚ is that it requires a commitment of time‚ especially from the Watch Co-ordinator‚ and that might not be for everyone. Community Initiatives If there’s no group
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“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr. “Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only
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What is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. FWhat is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. From 1927 to 1966‚ it was 13 rupees = 1 pound. This was maintained until 1966‚ when the rupee was devalued and pegged to the U.S. dollar at a rate of 7.5 rupees = 1 dollar. This value lasted until the U.S. dollar devalued in 1971. http://qna.rediff.com/questions-and-answe
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business enterprises” by early UK accounting standard. Among the numerous of concepts‚ there are two specifically regarded as fundamental in the preparation of financial statements. They are the accruals concept and the going concern concept. In this essay‚ I will deeply analyze the advantages and disadvantages of these concepts‚ and explain the reasons why these concepts may be difficult to apply or may be inconsistent with other concepts. Firstly‚ I am going to analyze the advantage of the accruals
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.: Home .: Favorite Things Famous Thoughts "Live as you were to die tomorrow. Learn as you were to live forever." M. Gandhi ____________________ Only the knowledge that makes us better is useful" Sócrates ____________________ "What does it matter to know what is right when one doesn’t know what righteousness is?" Séneca ____________________ The problem of Man is complex: He cannot understand the complicated truths‚ neither remember the simple ones R. West ____________________
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Men and women are born to live alongside one and another and they are obliged to collaborate in order for a particular society to achieve prosperity and long-term unity. In ancient time‚ men held most of the higher positions‚ and thus‚ women had to endure living under harsh unjust social discrimination. In present days‚ due to massive demonstration and revolution‚ women have gained most of their rights back. As a result‚ bizarre cultural practices like foot-binding have been banned. Sadly‚ female
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