The strategic planning process is the formulation of the company’s major objectives and execution plans. This process is of particular interest in GE. Strategy formulation is the process of choosing the best methods for a company where customer needs; competitive position and internal capability are the three factors that play the main role in strategic planning. Every manager needs to have at least a simple notion of strategic planning to formulate his strategic plans. Strategic Planning is a wide
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When Jack Welch was named CEO of General Electric‚ Welch saw a company in trouble even though the business world saw GE as an intrinsically healthy corporation‚ secure in its position as a world industrial leader. Welch knew that the company was too large to fail yet GE was too unwieldy to adapt for further growth. The changes he instituted restructured and revolutionized GE and made Welch the most respected CEO in business today. After reading the book there were three parts that really stood
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Globalization and General Electric (GE) 1. GE has invested so aggressively in foreign expansion because of the potential development that is possible. The United States is a prominent developed country‚ while other countries are still developing. This gives GE the possibility to expand their business by giving the country new products and opportunities to develop their economy. GE takes advantage of the economic uncertainty of foreign countries to move into the country at a lower cost. For example
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Case 1: GE’s Two Decade Transformation: Jack Welch’s Leadership-HBS # 9-399-150 1. How difficult a challenge did Welch face in 1981? How effectively did he take charge? Jack Welch became the CEO of GE back in April of 1981 when the economy was in a recession. He faced the highest unemployment rate during that time due to the high interest rates during the depression. Several other challenges came along with this position from the increase in competition and also being overshadowed by a longtime
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Coke’s European Scare Nishtha Vyas (80) Question 1. What are the management issues in this case? Answer- The major issue faced by coke was wrong and late anticipation of a problem that led to disastrous consequences. Also‚ the company’s hard earned goodwill was at stake due to poor communication and a lax approach in dealing with an issue of high priority. Coke faced serious issues inside the organization which was the lapse in quality control that contaminated the CO2 content. Coke’s myopic
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fore one of the most pressing economic and social issues of the modern era: health. Just a month earlier‚ as Congress was horse trading to get the act through‚ GE had launched a TV campaign created by BB DO‚ New York during the Olympic Games in Beijing to tell the world about how it was going to address that problem. Healthymagination – with a rousing tagline ‘better health for more people’ – was born in mid-2009 and unveiled with much fanfare by five TV commercials and an accompanying print
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Immelt’s disappointing growth rates and financials may be isolated events due to externalities beyond his control‚ such as‚ 9/11 and the economic recession. His leadership style‚ if given ample time‚ may be the kind of change that is needed to take GE into its next growth phase. His goals and focus on long term strategy and development of "specialists" which would eventually lead to the competitive edge. Cons: Immelt’s goals include international development
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How GE Disrupting Itself We call the process used to IN MAY 2009‚ General Elecsold modified Western develop the two machines and tric announced that over the next six years it would spend billion products to emerging take them global reverse innovation‚ because it’s the opposite of to create at least health-care markets. Now‚ to the glocalization approach that innovations that would substantially lower costs‚ increase access‚ preempt the emerging many industrial-goods manufacturers based in
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extended his Fix‚ sell or close fromthe national level to the international level. He also saw the challenges in other countries andeconomic difficulties as opportunities for new investments and expansions. Values added alsoincluded the transforming of GE culture to a more learning‚ knowledge sharing and demandingof excellence‚ commitment and service to the goal of the organization. Welch introduction of business service contributed to two- third of the company’s value. Last but no t the least‚ hisintroduction
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How GE is disrupting itself 1. What are the unique challenges faced by GE in India and China? GE’s biggest challenge: changing the mind-set of managers who’ve spent their careers excelling at glocalization. Even the exemplars have a rich country bias. In a recent conversation with Jeff‚ one such manager – the head of a major business that’s doing well in India and China – still seemed preoccupied with problems beyond his control in the U.S. “I don’t even want to talk to you about your growth plans
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