COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate‚ Palmolive‚ Speed Stick‚ Ajax‚ Hills Science Diet Consistent unit volume‚ revenue and gross margin growth. Focus on high margin core businesses. Case Facts: Colgate Max Fresh Colgate Max Fresh (CMF) launched in 2004 Less cannibalization than expected More
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Tree: Sustainability of a Brand During Rapid Global Expansion [pic] Prof. Julie H. Yu The Chinese University of Hong Kong February 2011 A project by: Keevin Wong Ian Leung Daniel Lam Ada Leung Enoch Ma Anna Laura Riemann Table of Contents 1. Introduction 1 1.1 Company Background 1 1.2 S-T-P Strategy 2 1.2.1 Segmentation 2 1.2.2 Targeting 3 1.2.3 Positioning 3 1.3 Success Factors 4 1.3.1 Strong Brand Recognition 4 1.3.2 Integrated
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alternative way. It would be interesting to describe the Brazil’s classification according to Hofstede’s categories of organizations before going ahead. As in other countries with high Uncertainty Avoidance and Power Distance rankings‚ the typical Brazilian organization is a Pyramid of Power – an organizational model characterized by formalized hierarchy and centralized power and decision making‚ where the management and the interaction between different hierarchical levels has a lot to do with
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Statement of Purpose Msc in Global Brand Management (Griffith College Dublin) My name is Thomas Pincon. As a student of the ISG‚ PATIS‚ France‚ I would like to inform you concerning my desire to integrate your prestigious institution and especially the course of Global Brand Management. As I could read about the subject‚ the Griffith College is highly recommended for globally oriented students looking for a high quality training and for a strong professional and personal experience. My
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Lenovo: Building a Global Brand Case Analysis Case Summary Lenovo‚ the leading PC (Personal Computer) manufacturer in China‚ acquired IBM PC division in December 2004 for $1.75 Billion. The acquisition was a marriage of 2 great companies with complementary strengths and the operations effectiveness was expected to benefit both companies. IBM at that stage wanted to shed its PC business and concentrate on the service industry while Lenovo wanted to expand its market presence. Growth of the PC market:
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AND THE OSCAR GOES TO……Inception Thrilling and intense written and directed by the masterful Christopher Nolan‚ “Inception” is an extremely exciting science-fiction thriller that’s bound to win an Oscar at the next awards ceremony. Inception is definitely the best film that Nolan has ever made and he has made a lot of hits! It is a popular entertainment with a knockout punch so intense and unnerving it’ll have you worrying if it’s safe to close your eyes at night. Christopher Nolan’s incredible
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Life Goes On An important similarity between the reasons for the harassed and unhappy states of the protagonists at the end of Nathaniel Hawthorne’s “Young Goodman Brown” and James Joyce’s “Araby” is the mental and emotional consequence of each protagonist’s quest. In the two stories the main protagonists are very naïve‚ an unexplainable force drives him‚ from within‚ to pursue a mission during which he learns a harsh lesson about life. Unfortunately‚ his wisdom is limited to his knowledge and personal
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INTRODUCTION Differently than most civilizations in Latin America‚ the Brazilian society has some unique aspects that were formed as a result of a very singular colonization process performed by the Portuguese. The lack of political interest‚ social inequality between the black population and the white population‚ the feeling of individualism that prevails on our so called “jeitinho brasileiro” (Brazilian way)‚ are all cultural traces left by a colonization process that was basically only looking
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Running head: CULTURAL INTERVIEW OF A BRAZILIAN IMMIGRANT Cultural Interview of a Brazilian Immigrant Olga V. Moreira Florida International University Abstract The purpose of this interview is to obtain ideas and opinions of a Brazilian immigrant to the United States of America on various aspects of the Brazilian culture and its relation to healthcare. Purnell’s Model of Cultural Competence‚ which uses both primary and secondary characteristics of culture‚ will be used to guide the
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Oscar goes to…Fast and Furious 6 (2013) Ever wanted to become a speed racer? Have the fastest cars‚ the sexiest women and then highest authority in your town? Well here’s your chance. Fasten your seatbelt‚ get your game face on and accelerate your mind in the criminal works of Justin Lin in the franchise movie of Fast and Furious 6. Following their successful Rio heist‚ Dominic Toretto and his crew of professional criminals have secluded around the world: Dominic lives with Elena; his sister Mia
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