Organisational strategic marketing policies and its impact on customers brand loyalty. (A comparative study of Glo mobile and MTN) BY OLASUPO GBENGA MICHAEL 081002809 DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LAGOS MARCH 2013 1.1 INTRODUCTION In our world today‚ the main objective of any business concern is to make profit but many organisations find it difficult to meet customers’ needs let alone to enjoy their loyalty due to the challenges of marketing operations in an environment.
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AT DEVICE EVALUATION Rosa Cruz EDU 620 Meeting Individual Students needs with Technology Dr. Gilbert November 29 2004 PORTABLE KEYBOARD PORTABLE KEYBOARD It is recommended for today’s Universal Learning Design for learning framework. PORTABLE KEYBOARD What it does… Portable keyboarding device supports transcription‚ writing‚ editing‚ and revising. Supports editing with spell check and word fluency with dictionary and thesaurus. Revise with text-to-speech read back. Word prediction
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Chapter Evaluation form SOCIOLOGY 341 After my reading of the Chapter 1: The Sociology of Gender: Theoretical Perspectives and Feminist Frameworks 1. I found and have learned … That all social interaction is gendered and guided by status‚ positions‚ and roles. I have also learned that when the status and role of male and female become stereotyped it could result in sexism or discrimination. In order to prevent such‚ feminism is a worldwide movement to end sexism by empowering
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan‚ Park
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This self evaluation essay will throw light on my knowledge‚ experience‚ skills and personality profile. This essay will provide detailed information about the prospect of my business plan. Introduction: I would describe myself as a very determined learner. The best quality that I like about myself is my passion to learn new things. I am a goal oriented person and have positive attitude also. To start with my academic qualification I scored aggregate of 65% in at secondary education and aggregate
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“Customer loyalty can make or break a brand.” How far do you agree with this statement? Increasing number of companies put the strategy of customer loyalty into focus. Marketers from different countries come to an agreement that combining customer development with customer retention can bring long-term impact on brand performance (Kotler‚ 2003). In specific‚ price premium‚ brand awareness and market share closely associated with brand profitability count on customer loyalty. For instance‚ loyal
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Insights into Indian English Fiction and Drama Edited by Capt. Dr. Arvind M. Nawale Access -An Academic Consortium Publication ISBN No. 978-81-921254-3-5 Aspects of Campus Novel in Makarand Paranjape’s The Narrator: A Novel Shridevi P.G. The Narrator: A Novel is the well-known critic Makarand Paranjape’s debut novel‚ published in 1995. It is a mishmash of several stories woven together and presented to us from view-points of several writer-narrators or character- narrators. This novel has
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started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all around the world. Virgin group companies even far apart from each other are like one big family that is constant in the delivery of its brand message and the values it stands for. Each company is empowered to run their individual affairs but they do help one another to seek solutions and advancement. Their cohesion
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the first place. One way attain an effective and efficient website can be achieved is through continuous evaluation. The process of evaluating a website in general is that which is both subjective an objective. I‚e it involve personal opinions‚ interpretations‚ points of view‚ and judgment and objectivity is shown fact-based‚ measurable and observable.???? The Methodology of evaluation In evaluating the websites for this report‚ 6 criteria were used‚ all which answers questions that gives
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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