[pic] Abu Dhabi Women’s College E-Business Management Marketing Management Prepared for: Iman Finaish Date of Submission: 12th Oct‚ 2005 Table of contents Introduction 4 Company background 5 History 5 Mission 5 Marketing Plan 6 Target market 6 Image 6 Marketing mix 7 Product 7 Place 8 Price 8 Promotion 9 People 9 Industry trends 10 Global trends 10 1. Industry growth 10 2. Political outlook 11 3. Violent actions 11
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company ran independently by them in the first years and so being exactly how they wanted to run it. 3. Fighting massive corporations: In 1984‚ Häagen-Dazs tried to limit the sales of Ben and Jerry’s ice cream by forcing their distributors to stop selling Ben and Jerry’s (if they didn’t‚ they would lose the rights to distribute Häagen-Dazs). Ben and Jerry knew that they could not afford a legal battle against the massive corporation so
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Accessed 23/10/2012. http://www.facebook.com/benjerrysingapore 3. ICE CREAM DICTIONARY: "HEAT SHOCK". (n.d.). Ice Cream Journal. Retrieved October 23‚ 2012‚ from icecreamjournal.turkeyhill.com/index.php/2006/12/04/ice-cream-dictionary-heat-shock/ 4. Haagen-Dazs Website. Accessed 23/10/2012. http://www.haagendazs.com.sg/en/SG_Home.aspx
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their all-natural ingredients‚ and its socially conscious public image and their environmental awareness. Each of these distinctive competencies‚ are the factors that play a huge role in sustaining a competitive advantage over their rivals. (Haagen-Dazs and Dreyer’s) Ben & Jerry’s are able to sustain a competitive advantage by frequently innovating its flavors and products names‚ which makes it difficult for its rivals to imitate their product offerings. They employ names such as: Rain Forest
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Nowadays you can see advertisement everywhere. Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers‚ retailers and salesmen. Their merchandises need to be advertised to make consumers pay attention to. Thus majority of products are advertised in different ways‚ and ‘ads’ come in different forms‚ like billboards‚ newspaper advertisements‚ TV advertisements‚ and so on. All
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Ben and jerry’s ice cream | Service Delivery System Analysis | Service Marketing MKTG 3040 | | | | Kimura Sion Shintaro C3154929 Goh Kai Yang C3154942 Yvette Rajoo C3155933 Jessie Tan Yu Shi C3154755 Eddie Low C3098955 Content Page 1. Executive Summary 2. Introduction 3. Moment of Truth 3.1 Visits to Ben & Jerry’s 3.2 Service Delivery system 3.3 Potential bottlenecks 3.4 Blueprint 4. Positioning map 4.1 Marketing mix for service 4.2 Flower of
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MARKETING PLAN OF SELECTA ICE CREAM I – EXECUTIVE SUMMARY Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess‚ authentic flavours‚ and unique gold can packaging—qualities that remained throughout the years. In 1990‚ RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products‚ Inc. Known for its sharp entrepreneurship‚ RFM catapulted the rise of Selecta as a serious contender
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Caffeine Content of Foods and Drugs Product Serving Size 1 Caffeine (mg) 2 OTC Drugs NoDoz‚ maximum strength; Vivarin 1 tablet 200 Excedrin 2 tablets 130 NoDoz‚ regular strength 1 tablet 100 Anacin 2 tablets 64 Coffees Coffee‚ brewed 8 ounces 135 General Foods International Coffee‚ Orange Cappuccino 8 ounces 102 Coffee‚ instant 8 ounces 95 General Foods International Coffee‚ Cafe Vienna 8 ounces 90 Maxwell House Cappuccino‚ Mocha 8 ounces 60-65 General
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flour‚ fruit and snacks; and organic products‚ including soup‚ granola bars‚ and cereals; and ice cream and frozen desserts‚ and high fiber snacks. Its best knows product brands are Betty Crocker‚ Green Giant‚ Pillsbury‚ Old El Paso‚ Cheerios and Haagen-Dazs. It markets its products through its direct sales‚ broker and distribution a to grocery stores‚ mass merchandisers‚ membership stores‚ natural food chains‚ drug‚ dollar and discount chains‚ commercial and noncommercial foodservice distributors
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selection and variety‚ distribution capability‚ retail price and brand image/ reputation. The market was fragmented with several hundred local and regional companies and a few national level competitors. Ben and Jerry’s major competitors included Haagen- Dazs‚ Healthy Choice‚ TCBY‚ Baskin Robbins‚ Breyers‚ Colombo‚ Dreyer’s/ Edy’s and Kemp. In mid-1994‚ Ben & Jerry’s became the market
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