CASE STUDY- SPRINGHILL COUNTRY GUEST HOUSE 1. INTRODUCTION 2. THE BEST TARGET SEGMENT 3. THEIR MEDIA / INFORMATION SOURCE HABITS 4. PREFERENCES BASED ON PREVIOUS PURCASING 5. THE KEY BUYING CRITERIA 1. Introduction Springhill Country Guest House is a large hotel and conference facility owned and operated by the Jackson Family in Queensland. They have a lot of features such as general hospitality‚ conferences and orchard. Springhill aims to maintain its current growth
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HHW: Loyalty Wars Discussion Isuues • What is the decision problem of Jeff Diskin? What alternatives are left with him for HHonors program with announcement of competitive rewards program by Starwood? • What should he do? Why? Conventional FMPs V/s Modern • Cumbersome v/s Easy • Manual v/s Technology based • Tangible benefits v/s Service‚ Relationship • Short term v/s Ongoing • Local v/s Global • Limited scope v/s Large scope Types of Promotions Immediate Rewards Price Rs. Off/ Price
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Cumberland Entertainment Summary of the case: Cumberland Entertainment is a Canadian-based company that had done very well for itself by finding and exploiting a niche market in North American music distribution. But major US clients had started producing their own titles‚ and were now direct competitors. What was worse‚ distributors had also started focusing on lower-end products from other suppliers and Cumberland’s modus operandi became unsustainable. CEO Tom Smith felt the only sensible course
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1. ENTERTAINMENT INDUSTRY • 2. INTRODUCTION The story of single-screen theatre has reached its sad end in India. Multi-screen theaters have opened new vistas for the entertainment industry. After the entry of corporate titans like Reliance‚ the scenario of entertainment services has become more professional than ever. These theaters have changed the entire movie-going experience. • 3. Multiplexes currently constitute 4-5 % of the 12‚900 screens in India‚ the industry has a long way to go. This
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Interactive-Behavioral therapy: Group Psychotherapy for Students with Autism 03/10/15 Abstract Youth diagnosed with Autism Spectrum Disorder (ASD) has increased dramatically over the last decade. The amount of research on ASD while still limited is increasing; this paper provides a brief overview to the current definitions and characterizations of Autism Spectrum Disorder.. The foundational issue explored in depth is social skills their deficit and its holistic impact on individuals
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Be Our Guest Be Our Guest‚ a Boston based company‚ is a rapidly growing equipment rental company with substantial seasonality in its revenues and profits. For years‚ the company has been renting party supplies and furniture to caterers‚ event planners and hotels; it has also managed to grow gradually in a very volatile and seasonal business. The founder‚ Stephen Lizio and co-owners Al Lovata and Simone Williamson found it difficult to fund daily operations because of seasonal cash shortages
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of adding a major entertainment center to a shopping mall has been gaining popularity over the past few years. Several of these so called ’mega-malls ’ have been constructed in various regions of the country‚ with substantial square footage allocated to large-scale entertainment centers. The first major entertainment mall was probably the West Edmonton Mall in Alberta‚ Canada‚ which came complete with a full amusement park and indoor surfing. Some of the largest U.S. entertainment malls now include
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Ben Dunlap “The Life-long Learner” The guest lecture with Ben Dunlap on life-long learning was great and kept me wanting to watch. I thought he was a great storyteller and I enjoyed watching the lecture. Ben Dunlap‚ the president of Wossford College in South Carolina‚ tells stories of three successful men: Sandor Teszler‚ Francis Robicsek‚ and Roger Milliken. I thought that his main point he was trying to get across was to “live each day as if it is your last and learn as if you’ll live forever”-A
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ARTS AND ENTERTAINMENT: Art is that three-letter word which encompasses literally everything around us. The world we live in and everything in it that spells beauty‚ creativity and innovation‚ is a piece of art. The world itself is God’s creation‚ a piece of His art. We human beings‚ and everything ’living’ are God’s masterpieces‚ His works of art. And then there are miracles man created... his works of art. Forms of art are many...music‚ dance‚ drama‚ painting‚ pottery... and the list just goes
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for Energy Co-Generation in a Non-Densely Populated Area. Sustainability‚ 5‚ 5333-5346; doi:10.3390/su5125333 Kapiki‚ S Hassan‚ H.‚ Kasimu‚ A.B.‚ Zaiton‚ S. (2012). Hotels Involvement in Sustainable Tourism Practices in Klang Valley‚ Malaysia. International Journal of Economics and Management. Retrieved from http://econ.upm.edu.my/ijem/vol6no1/bab02.pdf Oyedepo‚ S.O Obgeide‚ G.C. (2012). Perception of Green Hotels in the 21st Century. Journal of tourism insights. Retrieved from http://www.mdpi.com/2071-1050/5/12/5333
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