Consumer behavior Simona Romani Chapter 1 – Consumer motives and values Motivation (I) Motivation is a driving force that moves individuals to take a particular action; this driving force is produced by a state of tension‚ which exists as a result of an unfulfilled need. Need Satisfaction Homeostasis We strive for a state of equilibrium (Homeostasis) Physiological needs (e.g. hunger) move us away from this But so do social and psychological needs Deprivation Motivation (II) Biogenic
Premium Maslow's hierarchy of needs
Organisational Behaviour and Leadership Index: 1. Executive summary 2. Comparing Maslow’s theory of motivation with Skinner’s reinforcement theory in view of critique of each theory with special reference to the South African workplace. 3. A critical evaluation of the similarities and differences between reinforcement and the expectancy theories of motivation. Motivating a choice as to which one has the mist relevance to explaining the work motivation of employees in South Africa
Premium Motivation Maslow's hierarchy of needs
CONSUMER BEHAVIOUR LESSON 41: INDUSTRIAL BUYING BEHAVIOUR Introduction A model is very often referred to as an abstract representation of a process or relationship. In this chapter we are going to deal with the industrial buying process with the help of the Sheth model of Industrial buying. • Perceived risk: When the decision involves risk‚ more members of the DMU will be involved. • Type of purchase :If the type of problem is an extensive problem‚ then more members of Objectives After studying
Premium Customer relationship management Marketing
Chapter 1 Read pages 4 – 6 and 22 for digital revolution Consumer behaviour is defined as the behaviour that consumers undertake in seeking‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their personal needs. Personal and organisational consumers (page 9) The personal consumer buys good and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend. In all these contexts‚ the
Premium Marketing Psychology Classical conditioning
Introduction: Values in individuals and organisations have been a topic of interest to researchers‚ social critics and practitioners and the public for many years‚ (Meglino & Ravlin‚ 1998). Despite many theories and attention from all the above mentioned‚ there is still a large amount of deliberation as to the definition of values and the effect on the organisations effectiveness. Values occupy place in the scientific and public at a number of levels. They are "among the very few social psychological
Premium Sociology Organizational studies Organization
Managing Change in Organisation SUBMISSION DEADLINE : 12th January‚ 2012 WORD COUNT : 3‚542 words Today‚ teams and organizations face rapid change like never before. Globalization has increased the markets and opportunities for more growth and revenue. However‚ increasingly diverse markets have a wide variety of needs and expectations that must be understood if they are to become strong customers and collaborators. The ability to manage change in an organisation‚ while continuing
Premium Strategic management Management Change management
Consulting Report - Shentong Express GMGT 2070 - Introduction to Organizational Behavior Professor Raymond Lee May 27th‚ 2014 Student name: Chunting Zhao Student #: 7713972 Introductory Comments Thanks to consistent growth of economy and multidomestic exchange‚ the logistics industry has been witnessing buoyant growth and will continue this growth momentum in years to come (Rajaram‚ 2011). The demand for logistics services in China has been largely fueled by consistent growth of
Premium Organizational studies and human resource management Employment Organizational studies
Introduction Organisations’ strategic issues are commonly analysed from different strategy lenses. Strategic lenses are a concept of strategic management. The lenses are different ways of viewing strategy development. It examines the flow of tasks and information‚ or how you get things done. Each lens reveals many different traits and qualities. Using the lens‚ one looks to optimize workflow to meet the goals and objectives of the company. This paper will cover four angles from which strategy
Premium Strategic management Management Strategic planning
1. Sole trader businesses are the easiest to set up because there is no complex paperwork. The business and the owner are the same person in law. The sole trader does not have limited liability which means that they are responsible for all the debts of the business. The sole trader has to produce an annual accounting return for the Inland Revenue. 2. Partnerships are set up by a Deed of Partnership which is a document made out by the partners and witnessed by a solicitor. This Deed sets out the
Premium Management Organization Formal organization
public interest and conducting public interest litigation in an organised manner‚ Lok Satta‚ a registered Society dedicated to 2 political governance‚ reforms and fight against corruption‚ Telecom Watchdog and Common Cause‚ both Non-Governmental Organisations registered as Societies for taking up issues of public importance and national interest‚ Sarva Shri J.M. Lingdoh‚ T.S. Krishnamurthi and N. Gopalasamy‚ all former Chief Election Commissioners‚ P. Shanker‚ former Central Vigilance Commissioner‚
Premium Telecommunication