Ch 1 Question 1 Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don ’t get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization‚ not the needs of society as a whole d) Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers
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decision of the marketing department of Wiggo in opening the outlet would be the following: Using the PESTLE Model for the situational analysis it was found that the main external factors which would influence Wiggo Tropico are the age distribution‚ class and mobility of the population‚ the target market being lower Middle class. The level of technology‚ the state of the economy and the political climate are all other factors affecting the tactical decisions of the Marketing Department. Wiggo’s
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customer purchases from a firm when a need arises – and attitudinal loyalty – an attachment to the firm and/or its specific products or services. Second‚ that a firm must manage customers to engage in behaviors that directly result in increased economic profits for the firm. These include giving the firm a greater share of wallet‚ purchasing new products and services‚ and lowering price sensitivity‚ etc. And third‚ that a firm must be capable of capitalizing on the customer asset‚ which will be addressed
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Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand‚ financial marketing is the function which relates uncongenitalies‚ differences
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Multiple Choices: 1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers. b. Production concept 2. It involves individuals who buys products or services for personal use and not for manufacture or resale. d. Consumer 3. It is the groups of people who interact formally or informally influencing each other‟s attitudes& behavior. c. Reference groups 4. The concept of the product that passes through various changes in its total life
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Examination Paper: Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 International Marketing Management Section A: Objective Type (30 marks) Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country to one country b. One country to another country c. One country to multiple country d. All of the above 2. ETC stands for a. Expert trading companies b. Essential
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MARKETING OF BANKING SERVICES. 1. Introduction. Bank Marketing. Why Bank Marketing. Features of Bank Marketing. Services. Characteristics of Services. Difference between Product and Services. 2. Marketing. Features. Marketing of Tools and Techniques. Marketing Mix in Banking. Growth of Service Market. Marketing Approach in Banks. 3. Justification for Marketing the Banking Services. Satisfaction of Customer Needs. Bank Marketing in the Indian Perspective. 4. Articles
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MARKETING MANAGEMENT Chapter 1 Defining Marketing for the 21st Century Five basic markets & their connecting flows Figure 1.1 Marketing Management - An Asian © Kotler‚ Keller‚ Ang‚ of Perspective Structure Leong & Flows in a Modern Exchange Economy Tan 4th Edition International Executive MBA PGSM Page I.01 MARKETING MANAGEMENT Figure 1.2 A Simple Marketing System © Kotler‚ Keller‚ Ang‚ Leong & Tan Marketing Management - An Asian Perspective 4th Edition
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SERVICES MARKETING SERVICE ENCOUNTER REPORT I have evaluated six encounters with a variety of industries; they are all from the service sector. A service sector business is one in which the perceived value of the offering to the buyer is determined more by the service rendered than the product offered. The services I encountered have various levels of intangibility. For example‚ my service encounter at Odeon cinemas included physical aspects such as the theatre‚ popcorn‚ and tickets. However
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1. Introduction 1.1 Rationale of the study * It illustrates a study on business through social networking websites in today’s era of globalization. * This report will help us to acquire information about various social networking websites and their uses in business. This information will improve our knowledge‚ which will positively impact our learning experience. * This report provides us the opportunity to exchange ideas with our classmates and faculty. * It is necessary to
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