Why did Grolsch globalize and how well has it performed internationally? In its presentation to investors‚ Grolsch emphasized that it targeted a premium‚ and differentiated position in the markets in which it competed. It also highlighted adaptation around its core products as its key strategy for international growth. But why after years of being domestic‚ did Grolsch chose to globalize with SABMiller? One reason Grolsch went global was to reduce the company’s reliance on local and national
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Global forces and the European brewing industry This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions‚ alliances and closures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. In the first decade of the twenty-first century‚ European brewers faced a surprising paradox. The traditional centre of the beer industry
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The drive against drunken driving and binge drinking has helped shift sales from the ’on-trade’ (beer consumed on the premises‚ as in pubs or restaurants) to the off -trade (retail). Worldwide‚ the off-trade increased from 63 per cent of volume in 2000 to 66 per cent in 2005. The off-trade is increasingly dominated by large supermarket chains such as Tesco or Carrefour‚ which often use cut-price offers on beer in order to lure people into their shops. More than one-fifth of beer volume is now sold
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Global forces and the European brewing industry Mike Blee and Richard Whittington This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions‚ alliances and c/osures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. ln the first decade of the twenty-first century‚ European brewers faced a surprising
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CASE EXAMPLE Global forces and the European brewing industry This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions‚ alliances and closures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. In the first decade of the twenty-first century‚ European brewers faced a surprising paradox. The traditional centre of the beer
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EXPOLORING STRATEGY TUTORIAL SESSION Case 2 Global Forces and the European Brewing Industry PESTEL Analysis - Political actions against over-consumption restrictions by government (prohibition‚ taxes..) - Economical cost reduction rise of off-trade because of sales/discounts in supermarkets rise prices of packaging economy crisis - Social health and fitness customers drink more wine then before beers demand - Technology innovation in beer
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THE GLOBAL FORCES AND THE EUROPEAN BREWING INDUSTRY Using PESTEL analysis can help to highlight the biggest influences on the strategy of the organization‚ both currently and in the future. These influences can be both positive and negative. In addition‚ influences often cross the divide between the six headings; the important point is that they appear somewhere in the analysis. The key is to identify and concentrate upon those factors or trends likely to have the biggest impact upon the future
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is an industry that: a) has adopted similar technologies globally‚ b) offers a homogenous product (although differentiated by brand)‚ c) is dominated by a few large multinational corporations (MNCs) and d) is highly internationalized. Furthermore‚ formerly important West European markets show a pattern of decreasing consumption‚ whereas emerging markets are experiencing the opposite. In addition‚ MNCs from what can be characterized as small or medium-sized countries‚ such as Heineken (Netherlands)
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Module: Strategic Planning Process Lecturer: Michael Shovelin Date: 04th September 2010 Postassignment: Case example Global Forces and the European brewing industry ------------------------------------------------- This assignment is based on the case example ‘Global forces and the European brewing industry’ and relates to two questions raised in chapter 2 at the end of the case example (Johnson et al. 2008‚ p. 91) of the book ‘Exploring Corporate Strategy: Text
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ongoing rivalry between the leading companies of the industry; the suppliers are trying to reach even better bargaining positions. Within these circumstances‚ there are few prospects for the four market players in the focus of our essay (Heineken‚ Grolsch‚ InBev‚ Scottish and Newcastle); in the following summary we will show these possible strategies. Beforehand‚ we consider the thorough analysis of the macro environment and the industry necessary for drawing such conclusions. PESTEL analysis First
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