1.0 Executive Summary Greggs plc intend to expand their operations into international markets in order to satisfy their overriding objective: ’to be Europe’s No. 1 Bakery’. Germany has been selected as the host country and justification for this decision has been discussed. Moreover‚ Greggs will enter the German Bakery market through the employment of a ’Foreign Direct Investment’ method‚ more specifically a ’Sales and Production Subsidiary’. This report outlines the blend of marketing mix components
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at 1%‚ this dropped of 0.5 % by March. This may not seem like much‚ but imagine: if Greggs borrowed £500 000 from the bank over 3 years‚ with an interest rate of 1%‚ they’d be required to pay back £515 000. With the interest rate of 0.5%‚ they’d only be paying back £507 500. The £7500 saved could be used on a new marketing campaign‚ which may boost their annual turnover. Social trends affect the success of Greggs. For example‚ in early‚ there was a horse meat scandal in the UK: in January‚ it was
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interaction‚ opening and closing ← Team member - £ 6.38 pr hour Maintaining hygienic environment‚ production‚ customer interaction‚ stocking. ← Team member under 18 - £ 5.43 pr hour. SLIDE 4 Fayol’s principles for gregg’s ➢ Greggs are following Hierarchical Structure according to Fayol’s (1916) principles of management. ➢ By the look of Gregg’s organizational structure‚ we can easily make out that the work is being divided into a hierachial order with unity of command
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1. Explain the benefits to Greggs plc of its vision and values. (8) One advantage to Greggs of the vision and values it holds is the ability to attract customers due to its focused approach. “to be the number one for sandwiches and savouries...” is Greggs’ vision and this translates well through to all stakeholders. Customers are promised “a wide range of great tasting food made with quality ingredients.” This quickly helps customers to accept that the low price afforded to them does not reflect
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Greggs – Final Report NBS8526 Group members: Anthony Justin Medway Prattusha Chakraborty Dickson Cheng Panpan Duan Yibo Wang Hanlu Fan Ran Zhang Acknowledgment We would like to acknowledge the hard work of each individual in this group‚ All who has brought unique skills to be able to produce this report and presentation. It has been a pleasure working with each other. Abstract Briefed
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Dear Mary Lee‚ You’ve been working much too hard lately‚ don’t you think? I’d like to propose a three day getaway for the two of us---and maybe our husbands as well. The occasion? A conference sponsored by the North Carolina Bed & Breakfast Association. Friends of ours---Barbara‚ Gerry‚ and Ryan---tell me that the conference is designed to appeal not only to perspiring innkeepers (those who are currently doing it) and expiring innkeepers (those who want to get out from under)‚ but also to aspiring
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Greggs Plc Report | a) Greggs are currently expanding and continuing to open more and more stores across the country; in the last financial period 84 net new shops were opened‚ as well as 183 current stores refurbished. In the current financial period they hope to open 90 net new stores; this means that some struggling stores would be closed and new stores in more prosperous areas would be opened. (Greggs‚ Netherton 2011) The company believes in investing on internal development to gain
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Functional areas of Greggs:12 At Greggs Head office they have eight main functional areas which are; Marketing- Infilling a market lead ethos thought out‚ researching on external opportunities to understand current and potential customers‚ developing the marketing plan and strategy. Managing budgets and market success. Job roles within marketing: researcher‚ questionnaire designer‚ online survey producer. Production- only found in in manufacturing businesses such as; Heinz. Receives deliveries
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matter how well/bad the company operates. The gearing of Greggs was 14.9% in 2010 and decreased 1.9% to 13.0% in 2011. Compared with Whitbread whose gearing was49.4%in 2010 and 50.4% in 2011‚ Greggs shows generally a better stability. Profitability ROCE shows how much a company can gain from its assets and liabilities. It is a primary measure of profitability and a vital assessment of effectiveness (Atrill and McLaney‚ 2008). The ROCE of Greggs reduced 2.1% from 25.3% in 2010 to 23.2% in 2011 while
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What is an organisational structure? Organisational structure refers to the levels of management and division of responsibilities within a business‚ which could be presented in an organisational chart. For simpler businesses in which the owner employs only himself‚ there is no need for an organisational structure. However‚ if the business expands and employs other people‚ an organisational structure is needed. Any operating organization should have its own structure in order to operate efficiently
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