Group Case #2 Competition in Golf Equipment Industry in 2008 Presented By: 518 28225 26 Chatvilai Komindr 518 28328 26 Chokechai Ngamwutikul 518 28443 26 Duangta Thiansukitseree 518 28626 26 Tunyapon Jarupaisarn 518 29130 26 Bhornrat Bubphavanich 518 29146 26 Pornrudee Larpanant 518 29203 26 Puttipan Ponyanun 518 29501 26 Lalin Ananbanchachai 518 29518 26 Luksamon Phanpermpoon 518 29931 26 Satit Auputtinun The paper is partial fulfillment of Strategic Management course (2602-650)
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up 70% of the global golf retail market2. The financial crisis in 2009 resulted in the decrease of power of purchase in the US‚ as depicted in the below graphic‚ proxied by its consumer price index. Figure Historical U.S. and Japan CPI showing decreases in year 2009. Source: rateinflation.com In a survey3‚ more than 50% of respondent quit playing golf because they think it is too expensive. Now the logics are‚ global economy downturn caused many previously-active-golf-players quit the game
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Case #4: Competition in the Golf Equipment Industry in 2008 2. Competition in the golf industry in 2008 is incredibly fierce. This is due to the fact that there is a decline in the number of golfers and the number of rounds played. Golf is viewed by many as a recreational event‚ or in other words something to do for fun. As the recent economy has had a downturn the golf industry has reflected this. Golf on most consumers list has moved towards the bottom has disposable incomes and salaries decrease
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From the moment my father took me to a golf course at the age of 9‚ I knew I had a great passion for the game of golf. I began playing at the club level‚ but soon through perseverance and practice‚ I qualified for the junior trials at the national level. The competition was fierce as it featured the best players from around the country. The trials proved to be daunting since we were expected to play 81 holes over 3 days‚ and I was not off to a great start due to immense pressure. By the second
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Of all the games ever invented by man‚ golf‚ in my opinion‚ is by far the greatest. Golf is different than other games. Golf challenges the mind‚ body‚ and soul. Golf is not a game that is meant to be played against other people or even against the course. It is a game that challenges the individual. It forces a person to make decisions that can lead to a feeling of great accomplishment or to a feeling of hopelessness and despair. To the average person golf may be just a game‚ but to millions of
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Lets face facts‚ golf clubs and golf balls will get dirty after some use‚ weather it be from contact with dirty golf balls or from mud and grass stains the club has picked up from whacking the ball on the fairway. What ever it is‚ your golf clubs will get dirty. Maybe it’s just me but I can’t stand to see my clubs dirty‚ so what I do when I get back from a session of golf is take all the clubs out of my bag that I’ve used an get to work on getting all the dirt an stains off of them. Here’s what I
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Bombay Presidency Golf Club (BPGC) Case Study • • • • • • • • Introduction Vision Mission Strategic Objectives External Relevant Factors Key Success Factors SWOT Analysis References BPGC Case Study Topics • Established in 1927 in city of Mumbai‚ under the name “The New Club Ltd.” • Has 18 holes over 6148 yards and a Par score of 70 • Underwent extensive redesign and modifications in 2009. Redesigned by world class designers Nelson & Haworth • Among the eleven water
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CO5124:03 Data Analysis and Decision Modelling Decision Modelling Assignment Weighting - 20% Golf Course Design Background Information Paradise Palm Golf Club in Cairns has decided to build a new golf course in Townsville. Your company‚ Future Design has been awarded the contract to build the new golf course in Townsville. The new golf course needs to configure to maximise golfer enjoyment and meet the town’s needs. You are a golf course architect and your boss has called on you for your modelling
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ALTIUS GOLF AND THE FIGHTER BRAND SITUATION ANALYSIS Altius Golf is a company leader in golf balls‚ it has been the market leader of golf balls for a very long time‚ but because of the global recession‚ its CEO and its chief marketing officer are trying to develop a new strategy by introducing a ball that is priced more than 40% below the company’s flagship Victor TX line and it would be sold primarily through the “off-course” channel‚ keeping it out of the most premium “on-course” retail
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#4 1. What are the defining characteristics of the golf equipment industry? What is the industry like? Even though golf had grown to be a sizable part of the U.S. economy‚ the golf equipment industry was faced with serious troubles in 2008. The convergence of a variety of serious hazards to the industry had caused the retail value of the golf equipment industry to decline from approximately $4 billion in 2000 to about $3 billion in 2003. Golf equipment sales had rebounded to an estimated $3.8 billion
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