Presentation on globus - Presentation Transcript 1. A MARKET SURVEY ON THE BRAND 2. CONTENTS An overview on Globus About its Brand ambassadors Tagline and Logo 7 P’s of Marketing Product Life Cycle Segmentation‚ Targeting and Positioning Print Ads ( Promotion ) Visit to Globus stores 3. ABOUT GLOBUS..(Overview) Launched in January 1998‚ Globus is a part of the Rajan Raheja group. The company opened its first store in 1999 at Indore followed by the launch of its second store
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with the apparel segment in retail industry. So whenever we talk about lifestyle it automatically indicates towards apparel and visa-versa. As we all know that in India organized retail is in boom and booming sector always keep a lots of scope and opportunity‚ these are the main cause fir to enter in retail industry. A/C to my point of view I think there is a lot of work to do in operation and I was fortunate enough that I got my project on operation only in Globus Stores Pvt. Ltd. That is “Store operation”
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GLOBUS REFLECTION The task and the Standards The objective of this Globus game is to run a company in the real environment which is we will compete with other companies. On this simulation I am becoming co-manager of a camera industry. All of the company have two products in the market which is Entry level camera and multi featured camera. And the market area is divided into 4 region which is : 1.North America 2. Europe-Africa 3. Asia Pacific 4. Latin America. One group have 3 members
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Your company‚ headquartered in the U.S.‚ began operations five years ago and maintains a production facility in Taiwan. It assembles all of its cameras at a modern facility in Taiwan and ships them directly to camera retailers (multi-store chains that sell electronics products‚ local camera shops‚ and online electronics firms) located in Europe-Africa‚ Asia-Pacific‚ Latin America‚ and North America. The company maintains regional sales offices in Milan‚ Italy; Singapore; Sao Paulo‚ Brazil; and
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Globus Simulation Game Report – Shahab Niaz (Company D) Introduction The energies of this report shall be directed towards the documentation‚ explanation and analysis of our group strategy in playing the Globus Business Strategy Game‚ and also the outcomes of our decisions. In doing so‚ aspects that I will attempt to analyse and explain our decisions relate to production design‚ marketing‚ assembly (for both entry-level and multi-featured cameras)‚ compensation and labour‚ discount bids‚ corporate
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Kodak Case Study and Analysis February 27‚2012 1. Has Kodak followed the same generic strategy before and after 1993? What do you feel is the best generic strategy for the digital imaging business? Printer industry? Prior to 1993 I would say that Kodak’s generic strategy was broad differentiation. They were a well established company in business for more than 100 years‚ had a very strong brand identity‚ very strong reputation for their research and development‚ and a very broad distribution
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include market penetration‚ consolidation‚ product development‚ market development‚ and diversification. Market penetration was the initial strategic direction chosen for our company – the Desire Company aiming to market entry-level cameras and multi-featured cameras to four market regions Europe-Africa‚ Asia-Pacific‚ Latin America‚ and North America. There are two reasons for it. Firstly‚ we did not know the operation of the company when we took over it and we didn’t want to venture. Moreover‚ the
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the camera industry. In order to become financial successful Blue Wave had to make several adjustments in order for are strategy to become effective. One of the biggest decision was deciding which camera can make the most profit and still keeping customers happy‚ along with still being competitive within the camera industry. Some of the key points strategically being used this week consist of pursuing a competitive advantage keyed to low-cost/low-price cameras‚ top-of-the line camera quality
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Group Project Question – Choose a retail organisation (of retail goods e.g. a supermarket) has approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis. You are required to select a retailer from the list of retailers given in this document and conduct a strategic review of the retail offering‚ making recommendations for improvements. You may focus on a particular aspect of their strategy rather than a broad overview
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the founder of the Red digital camera system‚ “The camera is arguably one of the most important of all inventions…it is he single tool that has the ability to stop time‚ record history‚ generate art‚ tell stories‚ and communicate messages that transcend language like nothing else ever conceived.” (Red Camera) I agree with this statement and the depth within it. The way it changed art is still unexplainable with its eternal lasting impact. The invention of the camera was completely necessary in order
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