Brand Failures Matt Haig Kogan Page Brand Failures Praise for Brand Failures. . . “You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice‚ which you ignore at your own peril.” Laura Ries‚ President‚ Ries & Ries‚ marketing strategists‚ and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding “Every marketer will read this with both pleasure and profit. But the lessons
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Officially known as the Third Battle of Ypres‚ Passchendaele became infamous not only for the scale of casualties‚ but also for the mud. Ypres was the principal town within a salient (or bulge) in the British lines and the site of two previous battles: First Ypres (October-November 1914) and Second Ypres (April-May 1915). Haig had long wanted a British offensive in Flanders and‚ following a warning that the German blockade would soon cripple the British war effort‚ wanted to reach the Belgian coast
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Some people have the view that British generals like Haig were incompetent leaders. How far does the sources support or contradict this interpretation? Some people have the view that British generals such as Haig were useless leaders. Famous sources like ‘O What a lovely War’‚ ‘Blackadder’ and ‘The Trench’ support this. However from the 1980s many military historians have challenged this interpretation and states that under Haigs leadership‚ Britain and her allies won the war from encouraging new
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Battle of Hamel The Battle of Hamel was a major turning point of World War 1. It set the centre stage for future engagements such as Amiens and was the quickest and more efficient battle in the history of the war. The Battle of Hamel took place on 4th July of 1918 and the operation was overseen by John Monash‚ an Australian general. It was executed by the elite soldiers of the 4th division as well as newly conscripted Americans. The objective was to take the town of Hamel‚ France for the Allies
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decisions under fire because of the access to more information post battle. The Civil War allows for a unique opportunity to examine and scrutinize both sides of the battle because they were both US forces. Brigadier General Meagher’s impact on the Battle of Antietam is not exempt from this scrutiny‚ he encounters additional distain due to the opinion he was presumed to be drunk during the battle‚ though never proven. The Battle of Antietam was the single bloodiest day in American history and Meagher’s
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Jacee Arbegast U. S. History: A-4 March 15‚ 2013 The start of the longest single battle in World War I began on February 21‚ 1916 and didn’t end until December 18‚ 1916. One of the main reasons the British began the battle of Somme was because of the casualties from Verdun and the impact of the war on the French Army (Trueman‚ Chris). The root of this battle is held in a letter that was written by Erich von Falkenhayn to Wilhelm II. Von Falkenhayn wanted to explain that their key to the war
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1862. One of the most controversial aspects of the Battle of Antietam surrounds the leadership of General Ambrose Everett Burnside. Though most historians chastise Burnside for his lethargy during the battle‚ some praise his skill; this was caused by their backgrounds and beliefs in certain ideals. Nevertheless‚ historians agree unanimously that Burnside had a large impact on outcome of the Battle of Antietam. Most historians believed the Battle of Antietam was the pivotal point of the Civil War
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modern doctrine. Operational art is defined today in joint doctrine as: The employment ofmilitary forces to attain strategic and/or operational objectives through the design‚ organization‚ integration‚ and conduct ofcampaigns‚ major operations‚ and battles. Operational art translates the joint force commander’s strategy into operational design‚ and‚ ultimately tactical action‚ by integrating the key activities at all levels ofwar. l The Army definition found in the 1993 version ofFM 100-5 is: The
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The Battle of Passchendaele Officially known as the Third Battle of Ypres‚ Passchendaele became infamous not only for the scale of casualties‚ but also for the mud. It was a combination of the Environment‚ Tactics and Poor Leadership that lead to the AIF’s losing the battle of Passchendaele. On 9 October 1917‚ British divisions‚ with the AIF in support‚ attacked towards Passchendaele village in terrible conditions. In the mud and rain the effort proved futile but the high command thought
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The Artillery of the Potomac Army at Gettysburg‚ achieved victory through the “King of Battle” and integration of the Union maneuver commanders (Steve‚ 2014). Combat experience demonstrated seasoned leadership. The superiority of the Union artillery over their confederate counterparts was not only the number of guns employed‚ but also‚ it was the manner of how the Union commanders employed the artillery under their command (Steve‚ 2014). Proper integration of assets can determine the battlefield
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