Functions of Mass Media We know that mass communication is a process of disseminating messages to the large number of audiences through some forms of technology. Some forms of technology‚ here refers‚ to the mass media. Mass media are the means of public communication reaching to the large‚ scattered‚ heterogeneous and anonymous audience at the same time. Mass media have been proved a boon to human society. Nothing has influenced the lives of modern men as the mass media have. Mass media
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Functions of mass media Almost everyone gets his or her information about world‚ national‚ and local affairs from the mass media. This fact gives both print and electronic media important functions that include influencing public opinion‚ determining the political agenda‚ providing a link between the government and the people‚ affecting socialization‚ Entertainment‚ Educating the masses‚ and Mobilization as well. *Public opinion: The mass media not only report the results of public opinion surveys
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What is Mass Media? Think about this for a second: whenever you want to hear your favorite song‚ watch your favorite show‚ or see the latest current events‚ where do you go? You more than likely turn your television‚ radio‚ or computer on. The source that the majority of the general public uses to get their news and information from is considered mass media. Mass media is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media
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Mass media is used to target majority of people (or masses) at national or international level. Television‚ radio‚ billboards‚ internet‚ newspapers‚ websites‚ blogs‚ movies etc. Are the main sources through which messages are prepared (by making advertisements or promotional campaigns) and are conveyed to the audience in different forms. The electronic media‚ internet media and print media enables the viewers to keep in touch with all kinds of current event. Differentorganizations and businesses
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into service; make use of. While Function is defined as the kind of action or activity proper to a person‚ thing‚ or institution; the purpose for which something is designed or exists; role. Hence the uses of the mass media can be said to be: Staying Informed The media can’t be surpassed as a window on the world. From newspapers and television shows to Internet news sites‚ the media offer us myriad ways to catch up on what’s happening around the globe. As media consumers‚ we get to choose which
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Sophisticated societies are dependent on mass media to deliver health information. Marshall McLuhan calls media "extensions of man." G. L. Kreps and B. C. Thornton believe media extend "people’s ability to communicate‚ to speak to others far away‚ to hear messages‚ and to see images that would be unavailable without media" (1992‚ p. 144). It follows that employment of mass media to disseminate health news (or other matters) has‚ in effect‚ reduced the world’s size. The value of health news is related
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Title: The News Just Got Interactive: The Six Function Of Mass Media In Society Introduction Mass media plays an important role in our lives. Without mass media our lives is useless. Mass media are a pervasive part of our lives (Dominick 2013‚ pg31). Mass media is a type of way to help us to transfer information and receive information from the peoples. Mass media also can be describe as the extensive phrase describing television‚ radio‚ film‚ newspaper and magazines. For example
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internet mass media refers to medium which can communicate a massage to a large group often simultaneously. There many types of roles and function of mass media‚ but mass media got types and subtypes of mass media‚ and are as follow :digital media‚ where u will find intents and mobiles‚ broad cast media: radio and television and the last but not least the printed mass media :books‚pamphlets‚newspaper and magazine. The role and function of broad cast media. Let speak of radio as media‚ programs
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WRITING TASK How have the mass media affected human life? * * * The role of mass media in the civilized society is still provoking much controversy. Some individuals claim that mass media converts the world into a better place to live in‚ others‚ in the meantime‚ argue that it brings us nothing but trouble. From my perspective‚ mass media is widely acknowledged for its merits regarding entertainment and information purposes. In the first place‚ mass media is considered a source of entertainment
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1. The term mass media refers to the channels of communication (media) that exists to reach a large public audience. Mass media includes newspapers‚ magazines‚ television‚ radio‚ and more recently‚ the Internet. It informs people about events that they would otherwise know little about. Mass media communication is usually rapid‚ because the media will report an important event as quickly as possible after it happens. In fact‚ some television reporting is live; that is‚ the viewers can see the events
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