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The Six Function of Mass Media in Society

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The Six Function of Mass Media in Society

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  • March 2013
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Title: The News Just Got Interactive: The Six Function Of Mass Media In Society

Introduction

Mass media plays an important role in our lives. Without mass media our lives is useless. Mass media are a pervasive part of our lives (Dominick 2013, pg31). Mass media is a type of way to help us to transfer information and receive information from the peoples. Mass media also can be describe as the extensive phrase describing television, radio, film, newspaper and magazines. For example, New Straits Times is useful and it can help to transfer more information to people who can’t afford to buy a television. This is also considered as a media transfer. On the other hand, we could take the perspective of a sociologist and look through a wide-angle lens to consider the functions performed by the mass media for the entire society that called as macroanalysis (Dominick 2013, pg31). Furthermore, there are few types of function of mass media in society such as surveillance, interpretation, linkage, transmission of values, TV &socialization and last but not list entertainment.

The first function of mass media in society I choose is Surveillance. Surveillance refers to what we popularly call the news and information role of media. The media have taken the place to sentinels and lookout. Surveillance is divided into two as beware surveillance and instrumental surveillance. Beware surveillance occurs when media inform us about threat. Instrumental surveillance has to do with transmission of useful information in our daily life.(Dominick 2013, pg32) Nowadays everything have gone into the internet or higher technology world. As what shown clearly on the title everything not experience in the paper only and it could be on internet news. There is also a slogan on the advertisement “The News Just Got Interactive”. The slogan means nowadays most of the peoples are not more passively but they are more actively in commenting and posting their opinion on the news...

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