Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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Apple addresses environmental concerns with audits of 15 suppliers‚ could impact future components and contracts Tweet November 16‚ 2011 at 7:14 am‚ http://9to5mac.com/2011/11/16/apple-addresses-environmental-concerns-with-audits-of-15-suppliers-could-impact-future-components-and-contracts/ Apple has been no stranger to environmental concerns regarding their manufacturing and supply chain abroad‚ most recently a report from five independent environmental organizations in China in August accused
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Nike‚ Inc. was founded in 1964 by Phil Knight and Bill Bowerman through an investment of $500 by each individual. Nike‚ Inc. was then called Blue Ribbon Sports and has evolved from being an importer and distributor of Japanese specialty running shoes to becoming the world leader in the design‚ marketing‚ and distribution of athletic footwear. Nike’s business model was developed by Knight while attending Stanford Business School in the early 1960’s. Knight realized that the United States’ consumer
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Nike CSR Corporate social responsibility can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its
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Nike Analysis Table of Contents Company history Pages 3-5 Environmental issues Pages 5-6 Marketing Objective Pages 6-7 Strategy Control Page 7 R and D Page 8 SWOT Pages 9-11 Competition Strategy Page 11 Political/Legal Page 12 Cultures Page 12 Demographics Page 13 Economic Strategy Page 13 Global Strategy Page 14 Environmental Strategy Page 15-16 Long Term Objectives Page 16 Specific recommendations Page 17 Conclusion . Page 17 Financials
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strategies that Nike has created in tandem with the Football World Cup. The report examines the performance of Nike in relation with the Football World Cup and also tried to find out whether there were any alternatives to get an even better result. In this report I also compared Nike with its closest competitor‚ Adidas and evaluated the critical differences between these two organizations based on the marketing strategies that they have adopted to become successful. 1. Introduction Nike is the leading
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EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation‚ including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution
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valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising‚ thereby increasing the potential for company growth. In addition‚ decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to more efficiently
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words‚ “The
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Faculty of Business and Information Technology Assignment Cover Sheet Programme: Bachelor of Applied Business Studies Lecturer Name: ____TENE‚ Kingi_______________________ Paper Number and Name: _____________________________ 341 Marketing Strategy_______________________________ Assignment Title____Assessment 3______________________ Due date: ____27‚ Apr‚ 2011______________________ We‚ as the members of Group ___ [indicate your Group number]‚ certify that this is our own work and
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