Summary Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices‚ and bottled water. Categories such as carbonates‚ and sports and energy drinks faced significant pressure due to growing health concerns but the strong grip of brands especially for carbonated drinks helped soft drinks to continue growth momentum during the review period. Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national
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Soft drinks in India – Huge Potential Ahead According to the ‘Product Insights: Soft Drinks in India’ report‚ The global soft drinks market grew at a compound annual growth rate (CAGR) of 3.45% from 2005 to 2009 and was valued at $494.5 billion in 2009. New product launches in the global soft drinks market increased by 8.59% in 2009. The US was the top country by retail sales as well as by number of new product launches‚ followed by Japan which ranked second in both categories. Globally‚ India ranked
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CASE 1 - DEMAND ESTIMATION and ELASTICITY: Soft Drinks in the U.S. Demand can be estimated with experimental data‚ time-series data‚ or cross-section data. In this case‚ cross-section data appear in the Excel file. Soft drink consumption in cans per capita per year is related to six-pack price‚ income per capita‚ and mean temperature across the 48 contiguous states in the United States. QUESTIONS 1. Given the data‚ please construct (a) a multiple linear regression equation and (b) a log-linear
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specific attributes (e.g.‚ try to avoid broad terms like ’quality ’)‚ selected on the basis of your depth interviews (attributes that are frequently mentioned by your respondents). Since there are two brands altogether (e.g.‚ two different brands of soft drinks)‚ you need (a) 10 items to measure bi (these items are brand specific); and (b) 5 items to measure ei (these items are not brand specific). Important: When choosing the main brand (that is‚ the brand you are consulting
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The soft drink industry is highly competitive. Characteristics of the industry include slow growth and maturity‚ a phase during which weak companies are weeded out of the market by the strongest corporations. In order to stay competitive‚ soft drink companies must be able to offer their product at a low price. A price that can at least match (or preferably‚ beat) a competitor’s price will allow that product to enter into a consumer’s mental set of possible brands to purchase. Because the pop industry
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Growth Strategies in Soft Drinks A management report from Business Insights The battle for ‘share of throat’ Positioning of new soft drinks launches aimed at children 29% 36% In spite of growing competition in the soft drinks market‚ many companies‚ ranging from multinationals to niche specialists‚ continue to see volume growth well in excess of the market average. Much of their success can be attributed to progressive attitudes to their competitive environment and by exploiting new production
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TYPES OF FORECASTING METHODS Qualitative methods: These types of forecasting methods are based on judgments or opinions‚ and are subjective in nature. They do not rely on any mathematical computations. Quantitative methods: These types of forecasting methods are based on quantitative models‚ and are objective in nature. They rely heavily on mathematical computations. QUALITATIVE FORECASTING METHODS Qualitative Methods Executive Opinion Market Research Delphi
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Demand forecasting is one of the most important tools of production and operation management of a company. 1. The objective of demand forecasting is to forecast the sales of the company in future and it helps the company in budgeting it’s sales and to determine the resources which the company will require to fulfill that demand. 2. Forecasting demand method can also help the companies to avoid oversupply and undersupply of the products 3. This also helps the company in inventory management and lowers
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INDIA ’S SOFT DRINKS INDUSTRY TABLE OF CONTENTS TOC \o "1-3" \u PART A: CONTEXTUAL ANALYSIS OF INDIA AND THE INDIAN SOFT DRINK INDUSTRY PAGEREF _Toc323046458 \h 3 INTRODUCTION PAGEREF _Toc323046459 \h 3 1. FACTOR CONDITIONS PAGEREF _Toc323046460 \h 4 1.1 OPPORTUNITIES PAGEREF _Toc323046461 \h 4 1.1.1 INDIA’S PHYSICAL RESOURCES PAGEREF _Toc323046462 \h 4 1.2 THREATS PAGEREF _Toc323046463 \h 6
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a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs 71‚000 people as of September 2008.The company recorded
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