Running head: FORD MOTOR COMPANY Ford Motor Company Fay Bennett BUS 490 May 12‚ 2010 Ford Motor Company 1. Define and discuss Ford’s business-level strategy. Ford’s business-level strategy is to design‚ develop‚ manufacture‚ and service cars and trucks worldwide that meets and satisfies its customers’ needs. The company follows cost leadership business-level strategy. The "One Ford" plan is the foundation of the company’s actions to achieve its mission and vision. Ford is one team
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cost-leader • Lacked innovation in compact and mid-sized cars • Focus on SUV division and luxury portfolio • Rising gas prices – Consumers fled SUV and luxury portfolio → Strategic Failure • Costs grew disproportionately to rivals – Estimate: Costs Ford $2500/vehicle more to produce than Foreign rivals Industry Analysis • N.A. Automotive Industry: Difficult to be in – Positives • Captive but essential suppliers • High capital costs of potential entrants • Lack of feasible substitutes – Negatives
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The Ford Pinto Project The Ford Motor Company has been the leading car company for many decades. In the late 1960’s early 1970’s the company was losing the battle with Japanese with the small efficient cars. Lee Iacocca‚ Chief Executive Officer the Ford Motor Company wanted a car that will be competitive to these Japanese compact cars. With this intention in mind‚ the company wanted to manufacture a sub-compact vehicle that weighs less than 2‚000 pounds and costs under $2‚000. The result is
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Ford Swaps Accounting Over Interest Rates Section 404 requirements were implemented by the Sarbanes-Oxley Act in 2004. Section 404 reporting on internal controls required many large filers to restate financial statements in order to correct misstatements. This report will focus on Ford Motor Company‚ and how they were affected by the new accounting rules. More specifically‚ it will discuss why restatements of Ford’s financials were necessary‚ and who prompted the change. Then‚ it will discuss
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Problem Identification of The Management Information Systems of Ford Advances in information technology and perceived dissatisfaction with MIS performance is leading users to take over their own systems development work. This does not mean an end to the MIS department‚ but a staff rather than line
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The Ford Pinto Case In the late 1960’s Ford Motor Company wanted to produce a small model car to compete with small Japanese and German imports like Volkswagen‚ Datsun and Toyota (Danley). In 1969 Ford’s Board approved the plan to produce the Pinto. The CEO‚ Lee Iacocca‚ wanted a car that was low weight‚ under 2‚000 pounds‚ and low cost‚ under $2‚000. Lee “Iaccoca imposed the 2000/2000 rule‚ i.e.‚ the Pinto could weigh no more than 2000 pounds and cost no more than $2000” (Danley). The engineers
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FORD CASE STUDY 1. Using competing values‚ assess why Ford is widely considered more effective than GM. How could GM have used the competing-values approach in the early 1980s to recognize that it had problems? • In case of Ford motors they were earlier implementing the Rational Goal Model that lays immense emphasis of higher level of productivity‚ efficiency and profit. The decision-making is centralized to the higher-level authority with very less or no participation from the lower level
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enjoy things that are made specifically “for us” and companies like Ford uses advertising to persuade us in believing that they can relate the most to the people. It’s a way for us to relate to the ad. The more realistic of an approach the companies make to make the product seem like anyone can use it the more we want it. Look at this ad taken from the September edition of People Style Watch magazine. It ’s an ad for the new Ford Fiesta. The ad shows close up pictures of key things people look for
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In 1968 Lee Iacocca and the Ford Motor Company wanted to produce a inexpensive vehicle to appeal to the first time buyers market. Mr. Iacocca philosophy was for consumers to remember Ford as the very first vehicle that they owned so that when it was time for them to invest in another vehicle it would be a Ford. But‚ in order for Ford to develop a inexpensive vehicle to fit the philosophy of Lee Iacocca‚ they had to cut corners. Unfortunately‚ the one corner they cut was the placement of the fuel
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Henry Ford made many contributions to the American economy during the 1920’s. He was a very skilled and intelligent man at that. Henry was born into an Irish immigrant family on a farm in Wayne County‚ Michigan. He became Chief engineer of the Edison Company in Detroit during 1888. In 199 he organized that Detroit auto mobile and in 1903 he introduced the ford motor company model T manufactured in 1908. He was believed to sponsor the development of the moving assembly line in 1914. Henry Ford made
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