Ford Motors
Running head: FORD MOTOR COMPANY
Ford Motor Company
Fay Bennett
BUS 490
May 12, 2010
Ford Motor Company
1. Define and discuss Ford’s business-level strategy. Ford’s business-level strategy is to design, develop, manufacture, and service cars and trucks worldwide that meets and satisfies its customers’ needs. The company follows cost leadership business-level strategy. The "One Ford" plan is the foundation of the company’s actions to achieve its mission and vision. Ford is one team, with one plan and one goal. In terms of being one team, Ford is comprised of people working together as a lean, global enterprise for automotive leadership that is measured by customer, employee, dealer, investor, supplier, union/council, and community satisfaction. The one plan entails four key points. The first point is to aggressively restructure to operate profitability at the current demand and changing model mix. Secondly, to accelerate development of new products Ford’s customers want and value. Thirdly, finance its plan and improve its balance sheet. The fourth point is to work together effectively as one team. Ford’s one goal is to be an exciting viable company delivering profitable growth for all. Ford’s vision is to provide sustainable transportation that is affordable in every sense of the word: socially, environmentally and economically. The company’s blueprint for sustainability and commitment to pursuing its business levels strategy allows Ford to deliver new products that are safe, quality, fuel efficient and a value that the customers and society need.
2. Explain how the company’s value-chain activities can be better linked to create value for the company. Ford’s value-chain activities can be better linked to create value for the company by the internal control of the factors of production and distribution. Another way the activities can be better linked is by the advancement of its technology through the years. Ford Motors has
Ford Motor Company
Fay Bennett
BUS 490
May 12, 2010
Ford Motor Company
1. Define and discuss Ford’s business-level strategy. Ford’s business-level strategy is to design, develop, manufacture, and service cars and trucks worldwide that meets and satisfies its customers’ needs. The company follows cost leadership business-level strategy. The "One Ford" plan is the foundation of the company’s actions to achieve its mission and vision. Ford is one team, with one plan and one goal. In terms of being one team, Ford is comprised of people working together as a lean, global enterprise for automotive leadership that is measured by customer, employee, dealer, investor, supplier, union/council, and community satisfaction. The one plan entails four key points. The first point is to aggressively restructure to operate profitability at the current demand and changing model mix. Secondly, to accelerate development of new products Ford’s customers want and value. Thirdly, finance its plan and improve its balance sheet. The fourth point is to work together effectively as one team. Ford’s one goal is to be an exciting viable company delivering profitable growth for all. Ford’s vision is to provide sustainable transportation that is affordable in every sense of the word: socially, environmentally and economically. The company’s blueprint for sustainability and commitment to pursuing its business levels strategy allows Ford to deliver new products that are safe, quality, fuel efficient and a value that the customers and society need.
2. Explain how the company’s value-chain activities can be better linked to create value for the company. Ford’s value-chain activities can be better linked to create value for the company by the internal control of the factors of production and distribution. Another way the activities can be better linked is by the advancement of its technology through the years. Ford Motors has
References: Data Source- Ford Motor Company http://www.ford.com Data source- Value chain http:// tutor2u.net/ ebusiness/ebusiness-strategy-business-models.html Data source- Strategic management http://www.quickmba.com/strategy/porter.shtml