local taste products. 2. Threat of new entrants HIGH – Regulation of Limit – Easy Access Market and Low start up cost – Example of SubWay’s market penetration 3. Intense rivalry among existing players HIGH – Very competitive Fast Food industry – Competitors Advertising Capabilities – Location of outlets – Major competitors - Burger King and YumBrand INC 4. Bargaining power of suppliers (LOW) – Worlds largest restaurant chain in sales – High bargaining power over its suppliers
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Sales Promotion and Management 4MMC7A8 Assignment: Sales Promotion Portfolio – Energy Drink Industry Module Leader: Richard West Student Name: Wei-Ting Chen (Kevin) Student ID: 13553522 Deadline of the resit: 09 July 2012 Content 1. Introduction3 2. Methodology3 3. Analysis4 3.1 Comparison of the different promotions4 3.2 Promotional Marketing Overview of Energy Drink5 4. Selected Promotion7 4.1 Promotion No.17 4.2 Promotion
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Food preservation Men have preserved their foods from ancient times in order to keep the results of harvesting for winter months‚ for resale‚ for storage‚ and for transporting from sea to inland‚ overseas‚ or cross-country. To do so‚ they generally used nature’s methods‚ which are drying‚ parching and fermenting. Parching is the most natural method‚ but for many thousands of years‚ others have also been used. Direct fermentation of liquids‚ usually by the introduction of yeast‚ has not only
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with every type of junk food. The main reason is the absence of fiber‚ high amount of high-fat calories and low quality cholesterol. Which may cause obesity as well as increase risks of heart diseases. Many studies suggest that frequent consumption of soft drinks and other junk food is strongly related with children obesity. Soda drinks which are high in sugar and other calories is low in nutrition and this has been a proved fact that it causes obesity. Though soft drinks companies do not agree with
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Food Contamination Definition Food contamination refers to foods that are spoiled or tainted because they either contain microorganisms‚ such as bacteria or parasites‚ or toxic substances that make them unfit for consumption. Food contamination is a serious issue because it results in foodborne diseases. Hence‚ awareness of potential sources of food contamination is an important component of good nutrition. Food contamination refers to the presence in food of harmful chemicals and microorganisms
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Marketing Energy Drinks to Americas Youth By: COMM 3172 – 601 Summer Semester I – 2009 Marketing Energy Drinks to Americas Youth Background: As I started collecting information for this paper‚ I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry‚ but a very dominant part to say the least. Interestingly‚ the major players in the industry‚ Monster Energy‚ Red Bull‚ and Rockstar‚ have intentionally veered away from the conventional
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Food and beverage Course work 1 Members CK GEMI WILSON AMY Website: http://www.theasiankitchen.com.sg/ Type of menu that was selected The Asian kitchen‚ it’s a mixed cuisines of Asian and Chinese‚ This restaurant is located at City Link Mall #B1-21/Republic Plaza #B1-01/Vivo City #B2-29. The menu is the single most important tool on a foodservice operation. A well-planned menu serves as a catalyst that drives all operational function: purchasing‚ production‚ assembly‚ distribution
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Fast food Today‚ with improvement of living standards‚ taxes of government are rising and becoming diverse. The government collects taxes for keeping their countries sustainable development and Shortening the gap between rich and poor. This essay will focus on one of common taxes‚ ‘fast food tax’. Fast food refers to a kind of food‚ which can be cooked and served quickly and conveniently. In this essay‚ I will discuss when the government rises tax of food‚ how the supply change in Australian market
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INTRODUCTION Fast food can be defined as any food that contributes little or no nutrient value to the diet‚ but instead provides excess calories and fat. Nowadays‚ there are millions of fast food restaurants in the world that offers their costumers plenty of different meals with a special price. Fast food can be a good way to save time ‚but it is not the proper way for nutrition. Researchers found that eating fast food meals more than twice a week was associated with double the risk of
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What is Food and Beverage Service? * Food and Beverage service is the "food and beverage flow" (from the purchasing of the foods to service to the customer) mainly concerned with the delivery and presentation of the food to customer‚ after completion of the food production. * Sometimes‚ it involves transportation if there is a separation of production and service facilities. Beverage * French bevrage‚ from boivre ("to drink")‚ from Latin bibō . * It is also said to be derived from
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