HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
Premium Brand Brand management Branding
SPOTLIGHT ON THE GOOD COMPANY Spotlight Rosabeth Moss Kanter is the Ernest L. Arbuckle Professor of Business Administration at Harvard Business School and the chair and director of Harvard University’s Advanced Leadership Initiative. Her most recent book is SuperCorp: How Vanguard Companies Create Innovation‚ Profits‚ Growth‚ and Social Good (Crown‚ 2009). How Great Companies Think Differently Instead of being mere moneygenerating machines‚ they combine financial and social logic to build enduring
Premium Sociology Harvard Business School Corporation
Part A: Inventory Management Introduction: Inventory management has always been a bone of contention for production‚ finance and marketing departments‚ as each has different goals – while production likes to secure high level of raw material‚ consumables and spares for uninterrupted operations‚ finance likes to optimize cost by minimizing stock levels and marketing like to have enough finished stock variety to serve the customers on demand. All this involves cost; hence to maintain a right balance
Premium Inventory Supply chain management
Founded in 1837‚ Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development‚ manufacturing‚ and marketing of a broad range of products including Crest toothpaste‚ Tide laundry detergent‚ Ivory soap‚ Pampers diapers‚ and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100‚000 people worldwide and markets to nearly five billion customers in over 140 countries. Procter & Gamble’s purpose or mission statement
Premium Geert Hofstede
Introduction A competitive advantage denotes a firm ’s ability to achieve market and financial superiority over its competitors (Collier‚ 2013). To obtain a competitive advantage a company should outperform others in areas such as productivity‚ quality‚ price‚ service‚ technology‚ and/or a higher profit. Starbucks coffee company is a prime example of a business who has achieved a widely recognized competitive advantage in their industry. The following research described in this paper was written
Premium Coffee Starbucks Pricing
ial crisis‚ an external trade shock‚ an adverse supply shock or the bursting of an economic bubble. The type of leisure guest is now changing in response to the changing times. Many luxury guests who once searched for hotels or resort that would “pamper” them are now searching for a hotel that can provide them with something more. In a Luxury Society article‚
Premium Hotel Hospitality industry Recession
had just finished supervising a strenuous game of hockey at school‚ as part of my Higher in Physical Education‚ and I decided on the spur of the moment to nip home at lunch-time to be pampered by my mum for twenty minutes (at least I hoped she would pamper me) before bracing myself for a maths test that afternoon. I left hurriedly – most of my friends were still in class – and took the short cut through the woods. I remember the golds and reds and yellows of the changing leaves and the way acorns periodically
Premium Coming out Writing When I Woke
Belonging implies change‚ and change rarely comes without consequence. The progression to belong into a now culture or place may be physical‚ emotional or mental. Rita‚ driven by feeling inadequate is the main character in Willy Russell’s play‚ Educating Rita. She achieves a successful move into her new world. However‚ she must overcome change which will come at a personal cost. Throughout the play Willy Russell depicts many themes; these include relationships‚ choice and consequence‚ social class
Premium Working class Social class
Nearly half of India’s children are girls. However‚ the girl child is considered a lesser child in our society. Irrespective of class‚ caste and economic conditions‚ she is discriminated against and neglected at all the levels. This result in the denial of basic services required for her survival‚ welfare and development. The girl child is perceived as a burden to be passed on to another family. Her contribution in the household economy is not acknowledged. Various factors contribute towards
Premium Woman Childbirth Girl
THE CRUISE INDUSTRY The cruise industry is a highly profitable international activity‚ and the fastest growing sector of the travel‚ tourism and leisure industry. The cruise industry has gone through significant changes from the days of transoceanic transportation and tropical vacations only available to the domain of society’s elite‚ to the modern multimillion tourism and leisure industry that offers an affordable vacation option and a level of comfort difficult to match for the average citizen
Premium Cruise ship Holland America Line Cruise line