HOSPITALITY MANAGEMENT‚ TOURISM AND GASTRONOMY FACULTY Hospitality Management Airbnb: Porter Five Forces Subject: Strategic Management Teacher: Marina Cassilha Group Members: Cheng Bustamante‚ Rebeca Trillo Murrieta‚ José Lima – Peru 2015 Index Page 1. Bargaining power of customers (buyers) 3 2. Bargaining power of suppliers 3 3. Threats of new entrants 4 4. Threats of substitute products or services 4 5. Intensity of competitive rivalry 5 6. Bibliography
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r Michael Porter’s 5 Forces Analysis (Past) My analysis begins with a thorough breakdown of the competitive environment which surrounded Starbucks Corporation in 1987‚ when it was first acquired by Howard Schultz. Michael Porter‚ author of Competitive Strategy‚ uses a five forces model to analyze an industrial environment and to develop an optimum strategy for success within a given industry based upon specified parameters. The five variables responsible for the forces analyzed using this
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Since the 1950’s‚ Burger King has been offering its famous flame-broiled fast food burgers throughout the United States and‚ eventually‚ the world. Burger King‚ also known by the initials B.K.‚ has evolved from a small Florida-based hamburger chain to one of the most well-known and recognizable fast food franchises on earth. The first Burger King restaurant opened in Jacksonville‚ Florida under the name Insta-Burger King in 1953. In 1954‚ the Burger King Corporation was founded by Miami-based
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United States mainland cities of Los Angeles and New York. A recognized leader in the country’s banking industry. Metrobank has become regarded as the trusted banking partner‚ staying true to its brand promise of “You’re In Good hands”. Porters Five Competitive Forces 1. Potential New Entrants New potential competitor are always a threat to any industry‚ other possible threat include: changing demographics/shifting demands‚ emergence of cheaper technologies and regulatory requirements
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MBA Industry and Porter’s Five Forces MBA Industry: The MBA school industry includes universities and colleges that offer academic courses and grant graduate degrees. The general requirement for admission is a bachelor’s degree and GMAT® scores. Some schools and programs also require prior employment experience. Instruction is typically provided on physical campuses‚ although online education and other unconventional approaches are gaining popularity. For purposes of this paper‚ for-profit institutions
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1/19/2011 Strategic Management Research report based on Porter’s five forces model Applied on Costa Coffee Company Strategic Management Research report based on Porter’s five forces model Applied on Costa Coffee Company CONTENTS Introduction of porter’s five forces…………………………………………………… 3 Costa Coffee Company Overview………………………………………………………
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Burger King: Promoting a Food Fight I. Introduction Today‚ Burger King Corporation‚ as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34‚000 locations)‚ McDonald’s (31‚000 locations) and Subway (28‚400 locations)‚ owned or franchised a total of 12‚174 restaurants in 76 countries‚ of which 1‚387 restaurants were BK Co.’s restaurants and 10‚787 were owned by its franchisees. The two main successful factors of BK are market expansion by strong franchising
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Burker king I would first talk a little bit of their history‚ so we can have an idea of how BK became well-known‚ first im going to start by illustrating when it first stated and then how they continue to expand. I would go ahead and focus on some of their main facts. Im going to begin by where it first began back in 1954‚ founded by two individuals‚ David Edgerton and James McLamore in Miami‚ Florida. In where by 1955‚ they introduce their famous whopper burger‚ which lead BK to become the home
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Burger King reinvents flame broiling The fast food chain is testing a new broiler designed to save time‚ energy‚ and money‚ and - some say - makes the Whopper taste better. Fortune’s Matt Boyle reports. By Matthew Boyle‚ Fortune writer October 12 2007: 1:44 PM EDT NEW YORK (Fortune) -- At Burger King‚ flame broiling will never be the same again. After spending three years in development‚ the number-two fast food chain is quietly rolling out powerful new broilers that reduce utility costs
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Bargaining Power (one of Porter’s Five Forces) Buyer Power Definition Porter’s Five Forces of buyer bargaining power refers to the pressure consumers can exert on businesses to get them to provide higher quality products‚ better customer service‚ and lower prices. When analyzing the bargaining power of buyers‚ the industry analysis is being conducted from the perspective of the seller. According to Porter’s 5 forces industry analysis framework‚ buyer power is one of the forces that shape the competitive
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