Firestone Case Danger on the Highway: Bridgestone/Firestone¡¦s Tire Recall Bridgestone/Firestone‚ Inc.‚ based in Nashville‚ Tennessee‚ has been in the business of making tires since 1900‚ when Harvey Firestone founded the Firestone Tire & Rubber Company in Akron‚ Ohio. Firestone was acquired by Bridgestone USA‚ Inc.‚ a subsidiary of Tokyo-based Bridgestone Corporation‚ in 1990 for $2.6 billion. Today‚ the company markets 8‚000 different types and sizes of tires‚ and a host of other products. The
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3 THE CASE AT A GLANCE 3 BACKGROUND 4 RULES THEORY 5 LEVELS OF CONTEXT 6 THE FORD-FIRESTONE CRISIS FACTS 8 CONCLUSION 12 REFRENCES Error! Bookmark not defined. LIST OF ILLUSTRATIONS FIGURES Figure 1. Network Setting of Ford-Firestone Crisis 5 Figure 2. Levels of Context 7 EQUATIONS Equation 1. Primitive Form of Constitutive Rule 6 Equation 2. Primitive Form of a Regulative Rule 7 CHAIRMAN SUMMARY In the late 1990’s and early 2000’s several
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Case 30 Firestone and Ford: The Tire Tread Separation Tragedy I t is often tricky to know when an ethical or social issue really begins. Does it begin before it is “recognized” or “identified” as an issue? Does it begin when an isolated manager recognizes an incident or a trend and reports it via a memo to his superiors? Does it begin once the media get hold of information and the frenzy begins? Such questions arise in the case of the Firestone–Ford tire tread separation debacle that began dominating
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Firestone and ford: the tire tread separation strategy (case for discusiion for bba iii b on Tuesday 21 May 2013) It is often tricky to know when an ethical orsocial issue really begins. Does it begin before it is “recognized” or “identified” as an issue? Does it begin when an isolated manager recognizes an incident or a trend and reports it via a memo to his superiors? Does it begin once the media get hold of information and the frenzy begins? Such questions arise in the case of the Firestone–Ford
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Firestone and Ford: The Tire Tread Separation Tragedy Business Ethics November 8‚ 2011 Executive summary. Firestone/Bridgestone and Ford companies caught public negative attention in the end of 1990s because of their relation to tire tread separation cases‚ which caused numerous car accidents not only in US‚ but also abroad. Because they did not take proper actions to eliminate the number of this cases and remove all dangerous products from the market timely‚ even if they knew that something
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Firestone History Firestone has been the leading provider for United State’s tire manufacturing for more than 100 years. They have won multiple awards in quality and environmental. As well as providing tires for many car companies‚ they also contribute a huge role in auto racing history. A man named Harvey S. Firestone started Firestone when there was a huge desire for innovations. Mr. Firestone saw the potential for his tire making idea and knew that it would change America forever. His idea
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The Ford/Firestone Case This case involves Ford and the Japanese tire manufacturer‚ Bridgestone/Firestone. The Ford Explorers which were prone to rolling over‚ came equipped with Firestone defected tires. The tire seemed to have a defect that caused the tread to separate from the whole of the tire and cause the vehicle to flip. Although Firestone knew about such defects‚ they continued to produce despite knowing the deadly consequences that lay behind their actions. The Explorer also had a
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more wildlife/vehicle collisions because the numbers of deer and other wildlife commonly hit on our roads and highways have been on a sharp incline since the harsh winter of 1996. The increasing necessity of our automobiles‚ combined with the overlap in urban areas (urban sprawl) and wildlife habitat in the U.S.‚ has given wildlife little choice but to venture onto our roads and highways. This phenomenon has caused many issues that people are aware of but they feel that there is little that can
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Explorers with Firestone Tires: Ill-Handling a Killer Scenario A product defect that leads to customer injuries and deaths through manufacturer carelessness constitutes the most serious crisis that any firm can face. In addition to destroying brand reputation‚ ethical and social responsibility abuses are involved‚ and then legal and regulatory consequences. Managing such a crisis becomes far worse‚ however‚ when the manufacturer knew about the problems and concealed or denied them. This case is unique
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Bridgestone/Firestone‚ Inc. officially announced that it was recalling 6.5 million of its Wilderness AT tires‚ most of which had been installed on Ford’s popular SUV‚ the Explorer. It was reported that Explorers equipped with Wilderness AT tires had been involved in a large number of rollover accidents on the USA high way leading to more than 170 deaths and over 700 injuries‚ and more than 40 deaths in the other countries. After August 2000‚ Ford announced a recall of more than 1 million Firestone tires
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