Firestone and Michelin Case

Topics: Ford Motor Company, Goodyear Tire and Rubber Company, Tires Pages: 14 (4992 words) Published: March 25, 2013
Firestone History

Firestone has been the leading provider for United State’s tire manufacturing for more than 100 years. They have won multiple awards in quality and environmental. As well as providing tires for many car companies, they also contribute a huge role in auto racing history. A man named Harvey S. Firestone started Firestone when there was a huge desire for innovations. Mr. Firestone saw the potential for his tire making idea and knew that it would change America forever. His idea was to help a good friend and build something that would completely take over the horse and buggy.

In 1900, Mr. Firestone moved to Akron, Ohio to start his business. Later Akron became known as the rubber capital of the world. He began to manufacture tires in a small old foundry. It took only six weeks before Harvey Firestone became a millionaire with his record tire sales. Firestone set the pace with new advances after the demand for these tires grew. The new advances included the pneumatic tire, which was an improvement to the hard to use clinchers, and the demountable rim, which finally made it easier for drivers to change their own tires. The company also had innovations such as the very first angular non-skid tread, helping automobiles be better controllable, the gum-dipping process, helping with heat build-up, and lastly the first successful set of low-pressure balloon tires, which allowed cars to travel fast with better safety and comfort.

Firestone became a household name as the company continuously grew and made its mark on our country. Firestone began selling not only tires, but also car batteries and servicing. Within thirteen years of the company opening its first store, the company stores tremendously grew to 575 and started carrying 2,200 products. Firestone started a radio program as well in 1928, and had it running for thirty-six years. Mr. Firestone was a hero to many Americans after he fought for better roads and highways. Toward the end of the century, the company began looking for an international partner to help compete globally. In 1988, the Bridgestone Corporation of Japan purchased the Firestone Tire and Rubber Company. The two companies surprisingly had a lot in common, and together reached and all-time high with their merging sales and net earnings. This company had grown into everything that Harvey S. Firestone wanted it to be.

Ford History

A man named Henry Ford started Ford Motor Company in 1903, after two unsuccessful attempts of trying to establish an automobile manufacturing company. When the company was incorporated, Mr. Ford was vice-president and chief engineer. The company built a plant on the corner of Mack Avenue in Detroit and was producing only a few cars a day. This plant has now been restored, but is still used as mostly a historical landmark.

Ford realized his dream of making an automobile that was fairly priced, reliable, and efficient. The car that was made in 1908 was Henry Ford’s ideal car that met all of his expectations. This car was named the Model T, and initiated a new era in personal transportation. The Model T was easy to operate, maintain, and handle, even on rough roads, making it a huge success.

Fifteen years after opening Ford Motor Company, half of the cars in America were Model Ts. That meant to meet their growing demand, the company had to open a larger factory. This factory was built in Highland Park, Michigan, in 1910. At this new location, Ford combined precision manufacturing, standardized and interchangeable parts, a division of labor, and starting in 1913, a continuously moving assembly line. This made making cars much easier. The workers still remained in place, and had the job of adding one component to each automobile as it moved past them through the line. This assembly line also used a conveyor belt to deliver parts to the workers, and keep the pace moving smoothly and efficiently. This assembly line revolutionized automobile...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Firestone and Ford Case Analysis Essay
  • Firestone Essay
  • Firestone Essay
  • The Ford/Firestone Case Research Paper
  • Michelin Essay
  • Essay on Ford and Firestone Case Study
  • Michelin Essay
  • Essay about Case Analysis 2 The Ford Firestone Deb

Become a StudyMode Member

Sign Up - It's Free