Chapter 2 Objectives LO 2-1 Explain the role of vision‚ mission‚ and values in the strategic management A vision captures an organization’s aspirations. An effective vision inspires members of the organization A mission statement describes what an organization actually does- what its business is- and why it does it. Values define the ethical standards and norms that should govern the behavior of individuals within the firm LO 2-2 Describe and evaluate the role of strategic intent in achieving
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BSB60407 Advanced Diploma of Management BSB60507 Advanced Diploma of Marketing Resource Management Management 2 Financial BSBFIM601A Manage Finances ii This workbook has been designed for use in conjunction with information and materials provided at lecture and tutorial sessions. Students should attend all timetabled sessions so they can obtain all subject information. Students should read and understand all materials provided. Information that is available in digital form is not included in
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1. How can you measure political risk & instability? Are they also a matter of perception? 2. What aspects international marketing are most affected by political instability in a country? Aspects of International Marketing International Marketing: is the performance of marketing activities in more than one nation. Basic Objectives of International Marketing a) Targeting international customer: segmenting‚ targeting and positioning the international customer. b) Finding global customer need: understand
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Mithila Javeri Social aspect in marketing Introduction: What is marketing? Marketing‚ more than any other business function‚ deals with customers. Understanding‚ creating‚ communicating‚ and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice. What is societal marketing or social aspect in marketing? Societal Marketing is basically a marketing concept that is of the view that a company must make good marketing decisions after considering
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Chapter 1 Operations Management * Operations Management – the management of resources and processes required by an organization o produce goods or services. * Operations Function – the part of the organization that has the responsibility for operations management. * Efficiency – a measure of the success of an operation in converting inputs to outputs. * Low operating costs * Effectiveness - a measure of the success of an operation in producing outputs that satisfy customers
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Contents Introduction 2 Aldi 3 Buyer ’s bargaining power: 4 Suppliers ’ bargaining power: 4 Threats of substitutes: 5 Threats of new entrants: 5 Competitive rivalry 5 Analysis of Five Forces 5 Conclusion 6 Recommendations 6 Market penetration 7 Product development 7 Market development 7 Diversification 7 Bibliography 8 Introduction This report researches the competitive strategy of Aldi‚ look at the reasons of its success and where they could possibly improve‚ taking in to consideration the current
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ey Chapter 8 Stocks and Their Valuation LEARNING OBJECTIVES After reading this chapter‚ students should be able to: • Identify some of the more important rights that come with stock ownership and define the following terms: proxy‚ proxy fight‚ takeover‚ and preemptive right. • Briefly explain why classified stock might be used by a corporation and what founders’ shares are. • Differentiate between closely held and publicly owned corporations and list the three
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Ethical Aspects of Marketing Developing a Business Plan August 4‚ 2009 Ethical Aspects of Marketing Executive Summary This report outlines the social‚ ethical and legal aspects of marketing. Environmentally Responsible Products Consumers have become more aware of the impact of both production and consumption on the wider environment in recent years. This is acutely apparent in the way products are now packaged. During recent years many companies have assisted in doing their part for the environment
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Social Aspects on Marketing The market economy is a faceless system that is run by competition‚ and the means to achieve and succeed may not always be ethical or acceptable. Marketers have been accused for deceptive practices‚ such as deceptive pricing‚ promotion and packaging. Deceptive practices lead the consumer to believe they get more value to their money than they actually do. Marketers have also been accused for creating needs that would not exist without heavy advertising. For example‚ people
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20 days. The company’s average daily sales are $20‚000. What is the level of its accounts receivable? Assume there are 365 days in a year. Answer: Day Sales Outstanding= Receivables / Average Sales per day AR = 20 X $20000 = $400‚000 3-2 Vigo vacations has an equity multiplier of 2.5.The company’s assets are financed assets with some combination of long-term debt and common equity. What is the company’s debt ratio? Answer: The equity multiplier is 2.5. This means that for every dollar
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