Porcini’s Pronto: “Great Italian cuisine without the wait!” As a restaurant chain seeking growth‚ Porcini’s‚ formerly a family-owned chain operating in Northeastern United States‚ considers the option of expanding its business into a new concept – Porcini’s Pronto. Located at interstate highway exits within the operating region of traditional Porcini’s restaurants‚ in order to leverage its brand awareness‚ Pronto is focused in serving quality table-served meals with a fast‚ quality service. Positioned
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4277 APRIL 4‚ 2011 JAMES L. HESKETT RICHARD LUECKE Porcini’s Pronto: “Great Italian cuisine without the wait!” In January 2011 Tom Alessio‚ marketing vice president at Porcini’s‚ Inc.‚ of Boston‚ was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth‚ but as a small regional
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Porcini’s Pronto CERTIFICATION OF AUTHORSHIP: We certify that we the authors of this paper. Any assistance we received in its preparation is fully acknowledged and disclosed in the paper. We have also cited any sources from which we used data‚ ideas or words‚ either quoted directly or paraphrased. We also certify that this paper was prepared by us specifically for this course. Student’s Signature: Luxuan Xie Instructor’s Grade on Assignment: Instructor’s Comments: TITLE OF RUBRIC: Case Analysis (Page
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Porcini’s Pronto Executive Summary Porcini’s restaurants an Italian specialty restaurant chain located in Boston Massachusetts‚ owns and operates 23 restaurants in the northeastern part of the United States and employs over 900 employees. The company’s challenge is to expand its restaurant chain working within its limited resources and brand recognition. Complicated with a saturating domestic restaurant market and major brands currently in the market creates a formidable challenge for Porcini’s
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I have always had a passion for Italian food. It has been my favorite since I was a little girl. Spaghetti‚ lasagna‚ fettuccini alfredo‚ pizza and cheese ravioli are excellent choices of Italian foods. Out of all of the many choices of Italian cuisine chicken alfredo is my favorite. Going to a restaurant every time I crave chicken alfredo can be expensive so I have learned how to make this delicious meal on my own. It is also a very quick dish to make with little prep time. Here are some steps that
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flourished in Boston’s North End‚ and then expanded to 23 other locations in the region. Porcini’s distinct Italian family-feel and consistent standard of high quality service and food at each full service chain restaurant granted Porcini’s staying power for many years‚ even thriving in the face of recession. Their fresh ingredients and artful presentations differentiated them from other Italian food chains‚ and Porcini’s was continuously celebrated by regional publications. In 2010‚ Porcini’s owners
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Porcini’s Pronto: "Great Italian cuisine without the wait!" Porcini was opened in 1969 as a family-owned restaurant chain and its business was successful with 4% profit margin. Porcini’s was renowned with its attention to quality and price premium was relatively small compared to its quality and artful presentation. Porcini’s was able to maintain its high product and service quality mainly because it was a family-owned restaurant chain which gave considerable amount of control and of its safe
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fresh vegetables she would mix in with the sauce that would make the taste surpass all the others‚ but there is no better spaghetti out there to challenge hers. The tease of sitting in the living room‚ witnessing this feast be prepared was worth the wait once we sat down together. The table was set‚ the prayer was said‚ and then it was every man for himself (herself in mom’s case) as we dug into the long awaited meal. My family loves to come together for dinner. Whether we are sitting at the dining
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cancer. Carlo La Vecchia‚ a Milan-based epidemiologist said‚ "Pizza could simply be indicative of a lifestyle and food habits‚ in other words the Italian version of a Mediterranean diet." A traditional Mediterranean diet is rich in olive oil‚ fiber‚ vegetables‚ fruit‚ flour‚ and freshly cooked food. Disadvantages In contrast to the traditional Italian pizza used in the research‚ popular pizza varieties in many parts of the world are often loaded with high fat cheeses and fatty meats‚ a high intake
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Pronto Pizza is a family-owned pizza restaurant in Vinemont‚ a small town of 20‚000 people in upstate New York. Antonio Scapelli started the business 30 years ago as Antonio ’s Restaurant with just a few thousand dollars. Antonio‚ his wife‚ and their children‚ most of whom are now grown‚ operate the business. Several years ago‚ one of Antonio ’s sons‚ Tony‚ Jr.‚ graduated from NYU with an undergraduate degree in business administration. After graduation‚ he came back to manage the family business
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