customers‚ competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families‚ because children want to visit McDonald’s as it is a fun place to eat‚ working people who are looking for a quick meal because of their busy schedules‚ and teenagers
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Throughout my high school years‚ I spent the majority of my time competing on the track team. I was immersed in diversity during the dozens of practices and meets. Just the sport itself is a metaphor of diversity. Ranging from the high jump‚ javelin‚ to one mile runs‚ the various competitions a member of the team could compete in were numerous. I was able to distinguish myself in the sport by choosing my own events and becoming the best I can be. From the time I joined the team to the last year
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restaurant (QSR) industry‚ also known as the fast food industry‚ consists of a large variety of restaurant types‚ including but not limited to ice cream parlors‚ fast food restaurants‚ pizza parlors‚ coffee shops. With all of these different types of eateries‚ the QSR industry makes up a massive section of small businesses in America. This means that the market size is large‚ and that there are not restrictive barriers to entry. Some of the giants in the fast food industry are McDonald’s (MCD)‚ Starbucks
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McDonald’s cheeseburgers‚ Subway sandwiches and Quiznos flatbreads. They didn’t have to travel far to get their fast-food fix for lunch. In fact‚ they didn’t even have to leave campus. The burgers and sandwiches were available right inside their school cafeteria. As they try to keep pace with student taste‚ lunchrooms across the country have given up meatloaf and mashed potatoes for brand-name fast-food items. In Edmond‚ Okla.‚ middle school students load up their trays with Chick-Fil-A sandwiches. In
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of Jollibee Foods Corporation. Jollibee began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept and now it becomes one of the fast-food major from the Philippines. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the product names "Yumburger" and "ChickenJoy Jollibee became the first food service company to be listed in the Philippine
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[pic] [pic] [pic] INTRODUCTION & TERMS OF REFERENCE For this assignment‚ I’m a marketing consultant and I will be giving advice to Mr Johnson who wants to open up a fast food restaurant in a large urban area of South London where he lives. I’ll have to outline the types of information he might need and produce a research plan which should include: • The research objectives and what areas the research will cover • What research methods he
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Management Techniques for Fast Growth What is a Manager? Why does your department need a Manager? Do all departments in our organisation have Departmental Managers? Ie Customer Services‚ Number Matrix. Within Free Phones/ST1000 there are only 2 departments with managers‚ Mobile Sales and Insurance Sales. Both of these Departments can be considered sales that require the hands on leadership on a minute by minute basis we call Management. So why is this? Why does a Sales Department
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and Composition 2 March 2012 Can Fast Food be Healthy? Fast food has become a huge part of American culture and can affect us in our daily lives. Fast food is consumed by millions of American each and every day‚ which makes it important to determine whether the food is actually healthy. Almost everyone in America has had fast food at one point in their life making the knowledge of whether fast food is healthy or not relevant to everyone. While fast food has been prevalent in America for
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FORM with a citation following each sentence or series of sentences on the same point. Thesis: The dramatic growth of the fast food industry has been detrimental to North America in term of health as it is directly link to the obesity rate and many chronic diseases. It will also be harmful to the future generation. To begin with‚ the dependence and over-consumption of fast food by the general population causes
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4. Is the job in fast-food restaurant exploitative? It yes‚ in what sense it is exploitative? Please also take into consideration the implementation of minimum wage when illustrating your argument. Introduction Exploitation is a term to describe person that are being mistreated. Karl Marx used it to explain the relationship between the capitalists and workers. It is claim that the value of a product is depended by how much labor has paid on it such as time‚ energy or ideas. Therefore the price
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