TABLE OF CONTENT 1.0 INTRODUCTION 1.1 Organic Products/Local produce 1.2 Fair Trade Products 2.0 FACTS AND FIGURES 3.0 GROWTH PROSPECTS 4.0 MARKETING INITIATIVES AND THEIR EFFECTIVENESS 5.0 EXISTING AND NEW PRODUCTS 6.0 AWARENESS‚ ATTITUDES & BEHAVIOURS OF CONSUMERS 6.1 ’Fair-trade Man ’ 7.0 FAIR-TRADE LABELLING ORGANIZATION 8.0 SECONDARY RESEARCH 8.1 The average spender 8.2 Suppliers 9.0 QUALITATIVE RESEARCH 10.0 QUANTITATIVE RESEARCH 11.0 FUTURE 12.0 CONCLUSION 13.0 REFERENCES
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Production of Brazilian Coffee A hundred million people in the United States wake up every day to the smell of coffee‚ a third of which is produced in Brazil‚ making Brazil by far the world’s largest producer of coffee‚ a position the country has held for the last 150 years. With 80% of the production of Brazilian coffee being the delightfully tasting Arabica coffee‚ it’s the largest producer of low grade Arabica coffee in the world‚ along with being a large producer of Conilon robusta too.
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Coffee invades the daily routine of today’s society. Its pungent smell fills city streets and business meetings. Often‚ coffee-making is one of the first thoughts in the mornings for many adults. Through an online survey in 2013‚ the National Coffee Association discovered 83% of American adults drink coffee with an average of three cups per day.1 Long before the rise of Starbucks‚ founding father Thomas Jefferson noticed coffee’s important societal role‚ calling it “the favorite drink of the civilised
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Assignment Sustainable Production Submitted by: Garima Sachan Department of Fashion Technology National Institute of Fashion Technology‚ Kangra 1st May ’2012 INTRODUCTION * Wal-Mart Stores‚ Inc. (NYSE: WMT)‚ branded as Walmart since 2008 and Wal*Mart before then‚ is an American multinational retailer corporation that runs chains of large discount department stores and warehouse stores. * The company is the world’s 18th largest public corporation‚ according to the Forbes Global
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Summary “UK develops taste for fair trade” The article is published on the “The Guardian” official web page. It is written by unknown author from The Guardian company. The Guardian is a British national daily newspaper which was 1821‚ developed through centuries and is now one of the most popular daily news source of Great Britain. As the headline implies it is devoted to the free trade which has developed since 60s and is helping farmers and poor people not to go bankrupt by exporting their
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Can fair trade really be fair? Admittedly‚ fair trade has several shortcomings. Firstly‚ fair trade makes farmers become over-dependent social groups. In fact‚ farmers are not learning the real skills for them to survive‚ in contrast‚ they are becoming depend on fair trade organizations to gain limited income. However‚ under such circumstance‚ farmers are fragile to suffering from financial crisis because of their negative position. According to Jeffery(2012)‚ farmers are just receiving another form
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Development: Does Fair Trade support development? Fair Trade is a charitable organisation that was founded in 1992 in order to promote sustainable production whilst fulfilling the farmer’s full potential in a fair and ethical way. Fair Trade have become a successful and well-known brand in a relatively short space of time‚ with Fair Trade products being sold in more than 125 countries and UK figures on Fair Trade sales reaching £1.5 billion in 2012.(Fair Trade ) Part of the reason Fair Trade has been
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Fair Trade Versus Free Trade Cohort 4 believes that fair trade is the most prosperous way to trade with other countries. Both free trade and fair trade have advantages and disadvantages. The researchers in Cohort 4 have established a viewpoint regarding fair trade and free trade. Considering the research that the cohort has conducted‚ they are in opposition to free trade. The terms free and fair trade sometimes go hand-in-hand but there are distinct differences between the two. According to Wikipedia
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Introduction Women may be afraid of strangers‚ but it’s a husband‚ a lover‚ a boyfriend‚ or someone they know who is most likely to hurt them. According to a U.S. Justice Department study‚ two-thirds of violent attacks against women are committed by someone the woman knows. In the United States‚ one of the most dangerous places for a woman is her own home. Approximately 1‚500 women are killed each year by husbands or boyfriends. About 2 million men per year beat their partners‚ according to the
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Ethical Consumer and Fair Trade Introduction: Social responsibility and marketing ethics are natively controversial ‚ continues research in this area represents conflicts and challenges addressed to marketers in respect to socially responsible approach to marketing activities(Laczniak and Murphy‚ 1993; Smith and Quelch‚ 1996).The aim of the essay is to explain arising phenomenon of Ethical consumption by the use of related theoretical frameworks‚ as well as explaining Fair Trade and paradoxes of
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