SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: EMBA SUBJECT: CONSUMER BEHAVIORE N.B: 1} Attempt all the questions 2} All Questions Carries Equal Marks Name: Varsha Vasantrao Sawalkar Ref. No: KP00610-20407 ____________________________________________________________ _______________________ SECTION A ( Each question carried 12 Marks ) 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help
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The impact of Political‚ Legal and Social factors on a business Describe how political‚ legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders. Political factors: ‘’Political factors are how and to what degree a government intervenes in the economy.’’ (http://en.wikipedia.org/wiki/PEST_analysis) Political factors include: * Environmental regulation and protection * Taxation ( corporate: consumer) * International
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resources‚ and information and equipment which are the organizations inputs. Those inputs are used by the organizations internal subsystems‚ such as production and marketing‚ and are subsequently turned into outputs such as products‚ services‚ employee behaviours‚ profits/ losses‚ and waste/ pollution (McShane & Steen‚ 2009‚ p. 4). According
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1 CONSUMER BUYING BEHAVIOUR 3 1.1 Introduction 3 1.2 Types of Consumer Buying Behaviour 3 1.3 The Consumer Buying Decision Process 4 1.4 Personal factors influencing the buying decision process 5 1.5 Psychological factors influencing the buying decision process 6 1.6 Social factors influencing the buying decision process 7 1.7 Understanding consumer behaviour 8 2 ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR 8 2.1 Introduction 8 2.2 Types of organisational markets 8 2.3 Dimensions of organisational
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An employee’s behaviour is the popular topic for the most researchers in organizational behaviour area. Most of the research in organizational behaviour has been concerned with three attitudes‚ which are job satisfaction‚ job involvement and organisational commitment (Elloy et al 98). This essay is arguing that Ralph’s current levels of workplace behaviours in his citizenship‚ turnover prospects‚ productivity and absenteeism to show that he is currently status at low levels of job satisfaction and
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When attemting to explain voting behaviour‚ there are many factors which can be considered as to why a person may vote either Democrat or Republican‚ particuarly with the USA being so vastly diverse. This can make it harder to predict voting behaviour‚ however when looking at significant factors such as region‚ race and religion trends can definitely be seen in core voters‚ something of which the two major parties can often rely on. The USA has always been a melting pot of immigrant groups with
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which lead to workers express their satisfaction related to a specific job. Motivation is a major factor that derives performance and eventually job satisfaction. Motivation as defined by Peter Grazier (1998) is something related to human behaviour which forces someone to act. The aim of this essay is to explain the link between job satisfaction and performance in the light of Organisational Behaviour theories and strategies that might lead to job satisfaction. A critical evaluation of the Palm Toy
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accommodation and has a growing demand due to the growing housing needs‚ especially for students. In Tibanga‚ Iligan City‚ most of the boarding houses are occupied by students enrolled in MSU- IIT. However‚ there are certain factors that lodgers must consider in choosing one. These factors may be in need to be explored that may/may not influence the students stay in their boarding houses. In this study‚ the researchers aim to measure the students satisfaction on their boarding houses according to the
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toward a better rooted managerial approach to sustainability. Fritz and Schiefer (2008) underline the variety in the definition of food chain and networks and the role of both the concept of cooperation (Omta et al.‚ 2001) and of the evolution of business relationships. In this context the search for sustainability models requires that the long-term development paths have to balance the improvements in monetary benefit–cost balance and the society’s consideration of the benefit–cost balance to
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iINDEPENDENT BEHAVIOUR (12 MARK ESSAY) Some reasons people show signs of independent behaviour (i.e. do not conform or obey) is influence by many factors‚ Gender being one of them. Neto carried out the same study as Asch‚ but this time all the participants were female (as in Asch’s study they were all male). In Asch’s study he found that 37% of the participants conformed‚ whereas Neto found that 59% conformed. However Asch’s study was criticized for lacking ecological validity and Neto’s study
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