ANALYSIS OF MARKETING STRATEGY (MARKETING MIX AND PROMOTIONAL MIX) OF COCA COLA INTRODUCTION Coca-Cola is one of the most widely used soft drinks in the world. There is a great variety of brands offered by Coca-cola like diet Coke‚ Sprite‚ RC Cola‚ Minute Maid etc. You can find the Coca-cola soft drinks in any places. In 1919 Coca-Cola decided it was time to go global. The Coca-Cola Company decided to take its operations beyond national boundaries and marketing research was started
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Factors affecting the demand and growth of the auto sector in India The automotive sector is one of the core industries of the Indian economy. Indian Government’s impetus to the industry by allowing continuous economic liberalization since 1991 has made India one of the sought after destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum. Indian Auto industry has seen a phenomenal growth in the last 20 years. This is due to the
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Marketing Mix In order for a company to achieve its goals‚ the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to "the four Ps" of marketing which are product‚ price‚ place‚ and promotion (Kotler & Keller‚ 2006). When creating a mix‚ a company must keep their target market in mind. The company must also understand the needs of the customer‚ then create marketing strategies that will satisfy the demand. The marketing mix should also meet or
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UNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice‚
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Abstract Marketing mix consists of four elements essential for an organization to plan the marketing strategies to produce and sell a product or service for the target market. The four elements‚ which are product‚ place‚ price‚ and promotion‚ are used to make sure the product or service selected will meet the needs of the customer. Walmart is a leading retailer‚ which uses the four elements of the marking mix to ensure the implementation of new products will be effective in the market.
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Challenges and Success factors affecting IT Governance in the Public Sector in Zimbabwe. Introduction There is no doubt that the pace of business change has increased and will continue to do so. It is also true that opportunities for significant incremental business benefit are diminishing and that‚ increasingly‚ organisations are depending on technology to achieve the much coveted but rarely accomplished step change in performance. Today in many public sector organizations‚ the use of IT has
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Marketing mix for competitive advantage: Introduction: The main intention of market research is to analyze the demand of customers. In fact‚ consumers are so close with the market research and product development to their integration into the 4 Ps--that people might even be called: The fifth "P" of marketing. The four P’s of effective marketing mix strategy was developed by McCarthy. Focusing upon customers‚ company could take right decision for the customers‚ according to the right place and
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Chemistry Lab Report (Design) Factors affecting Rates of a Reaction (Kinetics) KINETICS DESIGN LAB Research Question: Does the concentration of Potassium Iodide (KI) affect the rate of its reaction with hydrogen peroxide (H2O2) (of a fixed concentration)? Introduction: There are several factors that affect the rate of a reaction. Some of them being Pressure (if the reactants are Gases)‚ Temperature‚ Presence of a Catalyst‚ Surface Area of the reactant‚ and Concentration. According to
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out to identify causal factors of poor academic performance in a number of institutions worldwide. Interestingly‚ most of these studies focused on the three elements that intervene. Such included‚ parents (family causal factors)‚ teachers (academic causal factors)‚ and students (personal causal factors) (Diaz‚ 2003). However‚ this study investigated the main factors that affect students’ academic performance at The University of Zambia main campus. Broadly speaking‚ factors influencing academic
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Factors affecting travel to long haul destinations. In this report I will talk about how factors affect travelling to long haul destinations and in this I will include: time zones‚ climate‚ seasonality and extreme climate conditions‚ travel restrictions‚ entry and exit requirements‚ health issues and social situations. In this report I will cover all of those with destinations such as : Australia‚ North Africa‚ Thailand‚ Indonesia‚ South Africa and few more. Time zones have a big effect on travelling
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