So‚how can we get to iconic branding? To me‚ iconic branding is about really getting three things right: The first and most important is segmentation. Now‚ segmentation is a much used word‚ but it can make the difference between winning and losing. Segmentation must go way beyond the generic functional attributes and features if it has to be truly powerful. It must seek to understand the functional‚ the psychological and the emotional gratification that the consumer derives. A very good example
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THE EFFECTS OF “ON-THE-JOB” TRAINING ON EMPLOYEE PERFORMANCE IN ORGANIZATIONS: A CASE OF RIFT VALLEY BOTTLERS ELDORET BY DIANA JELIMO KANDIE BBM/1082/04 A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE DEGREE IN BUSINESS MANAGEMENT OF MOI UNIVERSITY JUNE 2008 DECLARATION This project is my original work and has not been presented for a degree in any other University. No part of this project may be reproduced without the prior permission of the author
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into economy‚ executive‚ and premium segments‚ Bajaj stands as the leader in the economy segment‚ Hero Honda leads in the executive segment‚ and there is a competition in the premium segment between Hero Honda and Bajaj. The following are the main factors that affect two-wheeler sales in India: • Increase in credit and financing for auto vehicles - Two-wheeler loans and financing has been on the rise. • Increase in consumer’s salary - Due to opportunities offered by multinationals the disposable
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individual interacts with his or her environment" (Johns ‚ 1996: 75). Personality has a rocky history within the workplace and organization behavior because of measurement problems. There is now a renewed interest because of the emphasis on service jobs with customer contact‚ concerns about ethics and integrity and contemporary interest in teamwork and cooperation. All of these point to the potential contribution of personality. Trait theory is based on several assumptions. The first of many trait
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Marketing Research‚ Vol Forrester Research (2001)‚ Internet Usage & Behaviour: Internet User Study – UK‚ December‚ Forrester Research‚ Cambridge‚ MA. Fung‚ R. and Lee‚ M. (1999)‚ “EC-trust (trust in electronic commerce): exploring the antecedent factors”‚ paper presented at the Americas Conference on Information Systems. Furnell‚ S.M. and Karweni‚ T. (1999)‚ “Security implications of electronic commerce: a survey of consumers and business”‚ Electronic Networking Applications and Policy‚ Vol Galanxhi-Janaqi
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Effects of Motivation on Employees’ Job Performance in an Organization The primary objective of this paper is to describe‚ analyze and evaluate the effects of motivation on employees job performance in an organization. Furthermore‚ this aims to give insight to employees and administration who are working within an organization. The importance of motivation and how it affects an organization’s performance in it’s entirety‚ will be the best deciding measure between good and bad motivational
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A Study on the Different Factors Affecting Car Accidents in Manila In partial fulfillment of the requirements in Research Submitted to: Mr. Jonathan David Hubilla Submitted b: 09 Gonida‚ Sean 10 Gonzales‚ Erick 12 Lao‚ Arwin 17 Uy‚ Raphaelle Saint Jude Catholic School San Miguel Manila Date of Submission: January 20‚ 2014 CHAPTER I THE PROBLEM AND IT’S BACKGROUND A
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THE EFFECT OF STRESS ON THE OFFICE MANAGEMENT JOB PERFORMANCE A SEMINAR PRESENTED BY CHINWENDU BLESSING 07/5424 A SEMINAR WORK PRESENTED TO THE DEPARTMENT OF OFFICE TECHNOLOGY AND MANAGEMENT IMO STATE POLYTECHNIC UMUAGWO IN PARTIAL FULFILLMENT OF THE AWARD OF NATIONAL DIPLOMA IN OFFICE TECHNOLOGY AND MANAGEMENT ABSTRACT Bankers are under a great deal of stress and due to many antecedents of stress such as Overload‚ Role ambiguity‚ Role conflict‚ Responsibility for people‚
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Assignment of Advance Auditing Task: Difference Internal and External Audit. Submitted to: HamzaSiddiq BushraNaeem Section: A3 Roll No: 0072 Submitted by: Definition Of Audit: “An audit is a person appointed to examine the books of account and the account of the registered company and to report upon them to company member” Types Of Audit: * Internal audit * External audit. Internal auditor: “An authorized person appointed by the management to check the internal affairs
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Managemtint lournal 2001. Vol. 44‚ No. 5‚ 1039-lOSO. FAIRNESS PERCEPTIONS AS A MODERATOR IN THE CURVILINEAR RELATIONSHIPS BETWEEN JOB DEMANDS‚ AND JOB PERFORMANCE AND JOB SATISFACTION ONNE JANSSEN University of Groningen Activation theory suggests that intermediate rather than low or high levels of quantitative job demands beneflt job performance and job satisfaction among managers. Using an equity theory framework‚ I hypothesize that perceptions of effort-reward fairness moderate these
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