"Factors Affecting Marketing Environment Macro And Micro Factors" Essays and Research Papers

Factors Affecting Marketing Environment Macro And Micro Factors

trying to help and advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria, targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers, suppliers...

Business, Customer, Economics 1628  Words | 6  Pages

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Marketing Micro and Macro Environmental Factors

Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment, the micro environment still has an important role to play. In summary, the macro environment is involved with the industries, companies, markets, clients and competitors, while the micro environment can be represented by the suppliers, competitors...

Economic growth, Economics, Economy 1678  Words | 6  Pages

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Factors Affecting Marketing Environment

The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets...

Distribution, Market segmentation, Marketing 1434  Words | 5  Pages

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Macro and Micro environment: How external factor can influence marketing decisions.

Macro and Micro environment: How external factor can influence marketing decisions. Introduction While the managers making efforts to take advantages of their competitors on the on the inside business structure such as to cut the cost down by simplifying the staff group, the macro and micro factors are escaping detection. Unlike internal environment, the macro and micro environments of a business are not changed by the behavior of its own whilst it is hard for most firms to be ready for reaction...

Change, Competition, Economics 644  Words | 3  Pages

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Macro Environment Factors

Macro Assignment Table of Contents 1. Introduction………………………………………………...3 2. Summaries……………………………………………….....3 3. Macro environment factors………………………………....4 4. Industry involved……………………………………….......5 5. Impact of the factors………………………………………..5 6. Conclusion………………………………………………….6 1.0 Introduction The purpose of this report is to demonstrate an understanding of the marketing macro environment. The proposed research question was: Identify the macro...

Central bank, Economics, Exchange rate 941  Words | 3  Pages

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Factors affecting Marketing Environment

0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities, regions, and nations. Age...

Culture, Environmentalism, Family 1381  Words | 7  Pages

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Marketing and Environmental Factors

Macro-marketingMacro-marketing literally deals with big/important issues, beyond comparatively simple exchanges between buyers and sellers, or even relationships between companies and customers. In a more interconnected world of markets, marketers, and their stakeholders, macro-marketing is an important mechanism to study both opportunities and shortcomings of marketing, and both its intended positive effects and unintended deleterious effects. This suggests macro-marketing includes an optimistic...

Business, Customer relationship management, Distribution 1300  Words | 4  Pages

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Micro and Macro Marketing Environment

changeable marketing environment (Lovelock, 2002). The marketing environment can be assumed as a flexible system. Just like the human body which may die if it fails to adjust to environmental modifications, so the business also may lose if it does not adapt to external and internal changes (Sowell, 2011). Sargeant and Jay (2004) stated SWOT analysis contains specific indicators as to the key determinants of success in the company whereas most authors defined the marketing environment comprising...

1916, Coca-Cola, Marketing 1311  Words | 4  Pages

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Micro and Macro Marketing

MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature, however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external...

Economics, Externality, Marketing 946  Words | 4  Pages

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Market Economy and Macro Environment Factors

LECTURER: DANIEL NYAKERI ASSIGNMENT (CAT 1) Quiz: discuss the components of the macro environment and explain how they affect the organization you are working for? (20 mks). Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business, and often require changes in operating, management, production, and marketing. Analysts often categorize them using the acronyms PEST or PESTEL. Broken down, PEST stands...

Economics, Environment, Environmentalism 2016  Words | 6  Pages

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Cochlear Macro Environment Factor

Contents Word 1086 1. ABSTRACT……………………………………………………. ………………………...2 2. ECONOMIC FACTOR……………………………………...……………………………2 3. POLITICLA FACTOR……………………………………….……………………………3 4. SOCIAL FACTOR…………………………………………..……………………………3 5. TECHNOLOGICAL FACTOR ..………………………………………………………...4 6. Conclusion………………………………………………...…………...………………..4 7. References ………………………………………..……………………………………..5 ABSTRACT Among...

Cochlea, Cochlear implant, Foreign exchange market 1419  Words | 5  Pages

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Micro / Macro Environment

Micro Macro A company's marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management's ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors...

Caffeine, Coca-Cola, Cola 886  Words | 4  Pages

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Environment Factors

it targets those who are concern with fuel consumption of the car. In order to reach out to its customers, it has to cope with the business environmental factors that consist of actors and forces outside marketing that affect its ability to develop and maintain successful relationship with its target customers. Business environment however is divided into two types. They are microenvironment and macroenvironment. By definition, microenvironment includes forces close to the company that affect...

Automobile, Compact car, Customer 2613  Words | 7  Pages

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Micro Environment on Marketing

The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations, but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context, a useful aide-memoire, although in some texts it is sometimes referred...

Change, Culture, Economics 1255  Words | 5  Pages

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Macro and Micro Factors Affecting the Steel Industry

MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP, as reported by International Monetary Fund, was on an upturn, growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010,in contrast to -3.4% in 2009, the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010...

Coal, Corus Group, Iron 1263  Words | 4  Pages

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External marketing environment factors

Marketing assignment on: External marketing environment factors Q1. Identify & Discuss which external marketing environment factors more impact on Ford. Ans1. Ford Motor Company refers to an American multinational enterprise which deals in the manufacturing of the automobiles. Ford has been known for manufacturing cars on a large scale. Ford refers to the second largest manufacturer in case of the automobile sector. Based upon the annual sales figure, Ford has been termed at the fifth largest amongst...

Automobile, Automotive industry, Ford Motor Company 1018  Words | 3  Pages

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Macro and Micro Environmental Factors Which Influence Marketing Decisions of Pepsico's Gatorade

Outcome 2.1 Show macro and micro environmental factors which Influence marketing decisions -Gatorade is not PepsiCo official product in Vietnam but it isn’t produced in Vietnam , it was imported from foreign country so the price of the product is higher and isn’t really suitable for Vietnam average income. There are two main environment elements which affect the price of the Gatorade: Micro environment -Competitors: There are many other products to choose in the soft drink market include...

Coca-Cola, Competition, Energy drink 755  Words | 3  Pages

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Marketing Environment

Macro Environment factor in Mobile Telecommunication sector of Bangladesh The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company, its suppliers, distributors, and its competitors are also impacted by what is happening in the world. To succeed therefore, it is necessary to continuously monitor, anticipate, and adapt, to that environment...

Demographics, Demography, Economics 922  Words | 4  Pages

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Macro Environmental Factors

business environment is said to affect organizational decisions, strategies, processes and performances ” with reference to a business organization of your choice and using macro environments factors only, comment on the validity of this statement.(25) INTRODUCTION Lancaster (2011) defines the macro environment as ’those global elements over which the organization has no control over but which affect the organization’s ability to serve its customers profitably.’ There are six major macro environment...

Biodiversity, Biology, Ecology 1511  Words | 4  Pages

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Factors Affecting Sustainable Marketing in India

2008 - Factors affecting Sustainable Marketing in India 1. Introduction 1.1. Central Question Stated in general terms, the central question the researcher intends to answer is: Which are the main factors and barriers affecting the implementation of sustainable marketing within large Indian textile companies? 1.2. Aims • Substantive aim: To understand the main factors and barriers affecting large Indian textile companies based in Ahmedabad in the implementation of sustainable marketing. • Theoretical...

Corporate social responsibility, Greenhouse gas, India 1341  Words | 5  Pages

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Marketing Environment

Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba, Alyanna Marie Cleofe, Rancel Delos Santos, Ferdinand Espos, Norman Linag, Stephanie Macasojot, Jellie Roxas, Derick Villarosa, Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The study of marketing must continue in understanding the marketing opportunities. We will discover that marketing is not enclosed...

Customer relationship management, Distribution, Environment 1584  Words | 7  Pages

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Macro Environment

and quantity. There are however many factors that affect this simple operation. These factors are often classified as macro and micro, internal and external, technical and non-technical. All the same, the sales, production and procurement of the business organizations, directly or indirectly depends on these factors. Hence, you will find that businessmen, closely analyze and ponder upon the economic factors affecting business firms. Economic Factors Affecting Business The following article is...

Business, Economics, Good 678  Words | 3  Pages

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Marketing Environment

Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers, competitors, distributors and suppliers) and the macro-environment (political and legal, economic, social/cultural, technological, environmental, legal forces)....

Marketing 829  Words | 2  Pages

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Understanding Retail - identify the competitive factors in the retail environment in a selected organisation

Retail P4: Identify the competitive factors in the retail environment a selected organisation faces. Organisations are effected by many different competitive factors that they are forced to face. Organisations will try to strike competitive advantages by marketing using the fours P’s; product, price, place and promotion. The four P’s will influence all organisations to analyse the structure of their marketing as it is vital that they override the competitive factors between all businesses surrounding...

Economic growth, Economics, Environment 1619  Words | 5  Pages

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Business Environment and importance of theory and history in Management

Business Environment Importance of Theory and History to managers Principles of Scientific and Administrative management Rida Jaffery BBA (1st semes.) BUSINESS ENVIRONMENT All of those factors both internal and external, which influence function of a business. Internal factors include items such as the company’s product or services. Employees, assets and marketing. External factors include competitors, stockholders, customers and economic conditions. The business environment can affect...

Ecology, Economics, Environment 1820  Words | 7  Pages

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The Marketing Environment

The marketing environment of a firm consists of 2 different parts, the micro-environment, and the macro-environment. The micro environment of a firm is all the actors within a firm which affects its ability to sell final products to its customers. The macro environment, are all actor which are potentially harmful, and pose a threat towards the firm. The micro environment is affect by 6 actors, which are the firm, suppliers, market intermediaries, customers, competitors, and the public. Within...

Ecology, Marketing 950  Words | 3  Pages

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Understanding the Marketing Environment

within the macro and microenvironment heavily influence marketing decisions.Using the case study illustrade this. The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words, these are elements that can be manipulated, or used to glean information, in order to provide fuller satisfaction to the company’s customers. The objective of marketing philosophy...

Demographics, Economics, Environment 767  Words | 3  Pages

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NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological...

Brunei, Ecology, Economics 1726  Words | 7  Pages

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Pestel Analysis of the Macro-Environment

The ‘environment’ is everything happening in the world outside that is relevant to your business. As Baines(2011) describe : “The operating environment for all organisations is never static and seldom entirely predictable, and can therefore profoundly affect a company’s course of action.” Only after examine the nature of the marketing environment, we can therefore set up appropriate marketing strategies for organisation. Generally, the marketing environment can be classified into three levels: the...

Climate change, Economic growth, Economic policy 1841  Words | 5  Pages

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Pestel: Economics and Factors

Marketing Theories – PESTEL Analysis Posted on May 16, 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –...

Economics, Government, International trade 630  Words | 3  Pages

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Business Environment

Introduction Business environment is the combination of internal and external factors that influence a company's operating situation. The business environment can include factors such as clients and suppliers, its competition and owners, improvements in technology, laws and government activities and market, social and economic trends. Environmental forces of political, economic, social, and technological factors. These factors are outside the control of the business. The business can’t do much...

Economics, Environment, Environmentalism 946  Words | 3  Pages

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Blythe & The Marketing Environment

Chapter 2 - Blythe - The Marketing Environment Introduction Organisations are surrounded by laws, competitors etc which are marketing environment Marketing policy operates within a rapidly changing environment External factors must be monitored and responded to St Paul’s Cathedral Major tourist attraction, also a church at the same time Needs £5.5 million to stay open a year Non-profit organisation but needs contributions so some parts of the building you have to pay to see Has to compete with many...

Comparative advantage, Economics, Foreign exchange market 1677  Words | 12  Pages

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Macro Environment

Macro Environment The larger societal forces that affect the microenvironment- demographic, economic,natural, technological, political, and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation, any business concern or even an individual. Thus it is per se very much necessary...

Economics, Marketing, Marketing mix 2194  Words | 7  Pages

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Marketing Factors

MARKETING Factors of Marketing Jorge L. Castillo ST. Thomas University Marketing is a tool or technique companies use in order to attract customers. Marketing schemes or tactics are deployed in many forms. Each independent company may place heavier emphasis in certain areas depending on how they ultimately want their product to be perceived. A good marketing team can attract many customers not only to purchase but to convince a consumer to remain loyal to their brand. Solid marketing...

Auburn Hills, Michigan, Automotive industry, Chrysler 887  Words | 3  Pages

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Global Factors Affecting Business

Global factors affecting business The way of running the business differs from country to country. The marketing, sales and technical skills are required to increase the productivity of business. Business in general is enhanced when people from different cultures find new approaches to old problems, creating solutions by combining cultural perspectives and learning to see issues from the viewpoint of others. Business Environment consists of factors influential to the business operations. These...

Business, Business terms, Commerce 1018  Words | 4  Pages

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Macro Environment

evaluate the environment not only prior to the start-up of their business but also during the growth stage of ventures. The environment means the situation where the company business ventures operate. As we know, ventures environment can be divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts, which are Macro environment and Micro environment. But in this section, I just discuss about Macro environment. The elements...

Culture, Economics, Economy 1103  Words | 4  Pages

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Macro Environment

Micro Environment The actors close to the company that affect its ability to serve its customers – the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote, sell and distribute the goods and services to final buyers. These...

Administrative law, Culture, Economics 876  Words | 4  Pages

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Macro Environment

Marketing managers are confronted with many environmental concerns, such as those posed by technology, customers and competitors, ethics and law, the economy, politics, demographics, and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment, so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external...

Ecology, Environment, Environmentalism 296  Words | 3  Pages

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Microenvironmental Factors Affecting Toyota

Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers, competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result...

Chevrolet Volt, Electric vehicle, General Motors 1582  Words | 4  Pages

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Macro environment

 Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making, and affect its performance and strategies. These factors include the economic, demographics, legal, political, and social conditions, technological changes, and natural forces Elements...

Affect, Culture, Demography 554  Words | 4  Pages

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Analysis Macro and Micro Environment of Ibm

activities and resources to the environment in which it operates. This essay will analyse the micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part. The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM. Part 1: Analysis of Micro and Macro External Environment 1.1 PESTEL Analysis The external factors can be divided into six broadly...

2003 invasion of Iraq, Computer, Factor analysis 1948  Words | 7  Pages

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Principals of Marketing

MARKETTING GROUP TWO ASSIGNMENT MICRO ENVIRONMENT Micro environment factors are factors close to a business that have a direct impact on its business operations and success. Before deciding corporate strategy businesses should carry out a full analysis of their micro environment. In this article we discuss common micro environment factors. Customers As all businesses need customers, they should be Centered (Orientated) around customers. The firm's marketing plan should aim to attract and retain...

Business, Demography, Economics 935  Words | 4  Pages

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External factors are beyond the control of a firm, its success depends to a large extent on its adaptability to the environment. The external marketing environment consists of : a) Macro environment, and b) Micro environment a) Micro environment: The environmental factors that are in its proximity. The factors influence the company’s non-capacity to produce and serve the MARKET.The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and marketing capabilities...

Business, Customer relationship management, Distribution 875  Words | 2  Pages

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business environment

strategic business environment in India, and the parameters that ay business organization has to consider to grow and sustain in the competitive market. Kew and Stredwick (2005) says, “Business environment is the conjugated string of internal and external factors that acts as the most significant key to the present and the future functioning of any business organization”. So this is market research to show an analysis of the internal and external i.e. the micro and the macro business environment...

Competitor analysis, Economics, Environmental scanning 700  Words | 3  Pages

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Factors Affecting Consumer Behavior

Factors Affecting Consumer Behavior By Asifo Shah Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly...

Marketing, Maslow's hierarchy of needs, Personal life 1073  Words | 5  Pages

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appointed marketing manager, I am required to carry out a market environment situation analysis. 2.1 Micro Some of these factors are connected with the company and affect the business. These factors have an massive impact on businesses and if not taken care of, it could destroy a business. A few examples of micro environments are customers, trade unions and banks. Micro Internals – Micro internal factors are that factors that can be controlled such as capital assets and material. Macro – Factors...

Economics, Management, Marketing 374  Words | 3  Pages

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Macro-economic factors

Macro-economic factors: There are a lot of macro environmental factors that affect Telfin performance though emphasize has been given on the important factors. Economic factors like current and anticipated economic growth, interest rate, inflation, cost of labor, disposable income and distribution of income etc collectively comprise economic environment. Current and projected economic conditions: In recent years Pakistan’s economic figures were indicating very impressive and promising consequences...

Central bank, Economics, Economy 722  Words | 3  Pages

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Factors Affecting Share Price

Factors Affecting Share Prices What are the major factors that affect share prices in the stock market? This is one of the most frequently asked questions by stock market participants. There are varied internal and external factors affecting the price of a share. Internal factors are those that depend on the firm such as share bonuses, stock split, company dividends, etc. External factors are those which are beyond the control of the firm, such as raw material prices, economic trends, inflation...

Market capitalization, Share, Share price 865  Words | 3  Pages

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Factors Affecting Formulation

uesday, February 16, 2010 Factors affecting objective formulation Important factors affecting objective formulation are: 1. Size of the organization :Bigger size makes that objective formulation process complex. 2. Value system of top management :The objective formulation is affective by the value system of top management. Their philosophy,attitudes,aspiration and needs influence objective. * Philosophy reflects the creed of the organization.It specific basic beliefs,values,aspiration...

Corporate governance, Hoshin Kanri, Management 563  Words | 3  Pages

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Macro Economic Factors Affecting the Video Game Console

MACROECONOMIC FACTORS INFLUENCING THE VIDEO GAME CONSOLE MARKET Demographic Factors: Age is the main demographic factor affecting the market for video game consoles although common misconceptions are that the market is mainly comprised of teenagers. Recent Studies shows that the largest market sector of video game console purchases are teenagers or young adults. ESA demographic data shows that America¶s average game player¶s age is 34 and the average age of game purchasers is 40 (see article x) Generational...

Console manufacturer, Marketing, Nintendo 1151  Words | 3  Pages

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Macro Environment

Q.1) Explain How Macro Environmental Factor Affect International Business Product With An Example. There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between: Political factors: These refer to...

Climate, Climate change, Demography 1119  Words | 4  Pages

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External factors affecting Business

are political, economic, social, technological (PEST), and competitive factors. The scope of external assessment embraces the analysis of opportunities and threats impacting a certain industry or business. The following discusses the key factors covered by an external assessment: 1. Political Factors This exercise dissects the political, governmental, and legal aspects of a particular business. Both local and global environments are studied because federal, state, local, and foreign governments are...

Business, Competitive intelligence, Economics 1694  Words | 6  Pages

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Environmental Factors Affecting Globalization

Environmental Factors Angela Mackey MKT 421 January 4, 2011 Harry Caldwell Environmental Factors Marketing in the world today is affected by so many factors in the environment. The factors include political and legal issues, which are the most important. Some other environmental factors that have a major effect on the marketing world are social, cultural economics, technological, and competitive. These factors surround the basis of the decisions made within marketing. Most organizations...

Business, Globalization, International trade 1334  Words | 5  Pages

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Marketing Environment of Food Bazaar, Ahmedabad, India

Marketing Environment The market environment is a marketing term and refers to all of the forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Three perspectives of marketing environment:  Macro environmentMicro environment  Internal environment Macro environment: This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally...

Department store, Food, Marketing 753  Words | 3  Pages

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Briefly Explain What You Understand by the Company's Marketing Environments. Describe in Detail the Various Components of the Proximate Macro Environment Which an Organisation Has to Monitor. Use Relevant Examples to Support Your Answers.

Modern marketing theory holds that the key to an organisation's success is the ability to make timely and appropriate adaptations to a complex and everchanging environment. The marketing environment is the totality of forces and institutions that are external and potentially relevant to a firm. The marketing environments fall under two catagories. The macro-proximate environment and the macro-widened environment.Micro-widened environment include those factors that can vary from day to day and which...

Business, Competition, Customer 995  Words | 3  Pages

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Factors Affecting Consumer Demands

CONTENTS PAGE Page Section 1 - Introduction 3 Section 2 - Evaluate main factors affecting consumer demands & types of hospitality products 2.1 Seasonality 4 - 5 2.2 Price 6 - 7 2.3 Location 8 - 9 2.4 Contemporary issue 10 - 11 Section 3 - Conclusion 12 Section 4 - References 13 - 14 Appendix 1 & 2 15 SECTION 1 - INTRODUCTION ...

Consumer theory, Hong Kong, Hospitality industry 1898  Words | 6  Pages

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Marketing and White Goods

Topic 2 - The Marketing Environment. As an independent marketing management consultant, you have been asked by the marketing director of a leading local white goods company to prepare a report discussing the main components of the micro and the macro marketing environments impacting the organisation. You are also to outline why the organisation should be knowledgeable about environmental developments. Abigail Gatt G.F Abela Junior College Group 2A Table Of...

Customer, Distribution, Environment 1900  Words | 6  Pages

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Factors That Impact on and Influence the Organisation

Factors that impact on and influence the organisation The business environment is often an uncertain one, where managers are faced with many factors that impact on and influence the organisation. The micro-environment includes suppliers, customers and stakeholders, all of which influence the organisation directly. The macro-environment, however, includes factors that influence the organisation but are out of its direct control. The micro-environment is often determined by the industry the...

Customer relationship management, Customer service, Hospitality industry 1718  Words | 5  Pages

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exacting globalization, liberalization and growing competition, there is a must to evaluate the tactical trend and the competitive advantage for the domestic automotive sector. This study undertakes to explore the environmental factors that are likely to influence the marketing performance in PERODUA Malaysia. Perodua does not contend with Proton for the similar market position because Perodua mostly produce small-compact cars. . In Malaysia Perodua is second automobile manufacturer which after Proton...

2000s automobiles, Automotive industry, Marketing 1175  Words | 5  Pages

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Environmental Factors and Marketing

Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a global organization and uses market research to understand...

Asda, Environment, Marketing 1330  Words | 4  Pages

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