Internal factors- are the internal qualities and shortcomings that a company exhibits‚ and they can clearly influence the performance of the business in how well it meets its goals and objectives‚ and they can be seen as merits in the event that they favourably affect the business‚ however they can be seen as shortcomings in the chance that they have a harmful impact at the business. External factors- have an impact to the company‚ and there is a variety of external factors that can have a positive
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EXTERNAL ENVIRONMENTAL FACTORS There are 7 external environmental factors. They are political‚ economic‚ sociocultural‚ technology‚ customers‚ competitors and suppliers. Each of these factors have a great impact to an organization. They offer both opportunities and treats to organization. POLITICAL factors refer to the relationship between a business and a government. Every organization must spend a great time and money to meet with governmental regulation. ECONOMIC factors refer to the conditions
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constantly affected by the internal and external environmental factors. Identify these external factor and explain in detail primarily how the external factor have or would influence your organization in its strategic planning . Elaborate your answer with example. Organizational activities and future plans are constantly affected by the internal and external environmental factors. For success in the present world‚ one need to consider not only the internal environment of the company consisting of its
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So‚how can we get to iconic branding? To me‚ iconic branding is about really getting three things right: The first and most important is segmentation. Now‚ segmentation is a much used word‚ but it can make the difference between winning and losing. Segmentation must go way beyond the generic functional attributes and features if it has to be truly powerful. It must seek to understand the functional‚ the psychological and the emotional gratification that the consumer derives. A very good example
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discipline involving vision and mission development‚ external assessment‚ internal assessment‚ long-term objective setting‚ strategy identification and selection‚ strategy implementation‚ and performance evaluation. Well-meaning strategic management practitioners consider five (5) key external forces in doing the external assessment exercise‚ and these are political‚ economic‚ social‚ technological (PEST)‚ and competitive factors. The scope of external assessment embraces the analysis of opportunities
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Marketing assignment on: External marketing environment factors Q1. Identify & Discuss which external marketing environment factors more impact on Ford. Ans1. Ford Motor Company refers to an American multinational enterprise which deals in the manufacturing of the automobiles. Ford has been known for manufacturing cars on a large scale. Ford refers to the second largest manufacturer in case of the automobile sector. Based upon the annual sales figure‚ Ford has been termed at the fifth largest amongst
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets
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EXTERNAL FACTORS: Environment The environment is the world in which the organization operates‚ and includes conditions that influence the organization such as economic‚ social-cultural‚ legal-political‚ technological‚ and natural environment conditions. Environments are often described as either stable or dynamic. ➢ Stable environment • customers’ desires are well understood • remains consistent for a relatively long time • Examples of organizations that face relatively
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0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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Information is retained from two sources: external and internal. External sources are our perceptual processes such as sight‚ hearing‚ or becoming aware of something through the senses‚ whereas internal sources are involved with processes such as reasoning‚ imagination‚ and thought. When it comes to analyzing the processes people use to determine whether information initially originated from an external or an internal source this is referred to as reality monitoring. Reality monitoring is accredited
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