THE BODY SHOP The Body Shop was founded in 1976 in Brighton (UK) by Anita Roddick.it now has now more than It changed the image of “Glamour and Beauty”. It brought about use of natural “exotic” products to cleanse and polish the skin & hair. Started new movements by refusing animal testing and being environmentally friendly “The business of business should not just be about money it should be about responsibility. It should be about public good‚ not private greed.” Anita Roddick. Core Values
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Assumptions We are going to show a three years forecast for The Body Shop International; it consists of three main objectives: • To enhance The Body Shop brand through a focused product strategy and increased investments in stores; • To achieve operational efficiencies in the supply chain by reducing product and inventory costs; • To reinforce the stakeholders culture. We extrapolate each account using the percentage of sales of year 2001 to have a first look on the evolution
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History of The Body Shop International In the early to mid 90’s‚ the revenue growth for The Body Shop was at least 20% each year. The Body Shop was able to grow at a fast pace early in the decade because of the lack of competition. Over the course of the decade‚ competition grew fierce‚ and‚ by the end of the decade‚ revenue growth fell to 8%. Another reason for the slow growth in the late 90’s was the over expansion in the previous years. The Body Shop was in almost every mall in America (and
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Case Analysis: The Body Shop Since its inception in the 1970s‚ The Body Shop has experienced phenomenal growth. Specifically‚ revenue was growing at a rate of more than 20% per year. In the 1990s‚ the previously experienced revenue growth began to decline rapidly. There were numerous reasons for the steady decline in revenue growth. The two most important of these were a loss of brand image and severe competition from other skin and hair-care companies. The Body Shop expanded too quickly
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The Body Shop International In this case‚ the key is to understand and study the conditions and circumstances of how revenue grew by 13 percent and the decline in pretax profit of 21 percent in 2001. The underlying factor that caused this‚ would be the company’s lack of forecasting‚ which would be the usage of the financial modeling. The financial model gives a better forecast prior to the project as well as a good monitor during the project. For the forecast‚ we only had financial statements from
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Section 1 Internal environment and external environment Internal environment • Manager: On one hand‚ in order to understand a management situation of a company‚ the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management‚ middle management and base management level in the pyramid
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rightsizing of this cost can be properly planned through natural attrition and redefinition of job scopes that need key union and association buy in for success. This has always been done as a top down approach but in all fairness‚engagement at the shop floor needs to be intensified as it is the personnel at this level that will impact the bottom line in terms of efficiency‚ productivity and effective implementation. 2. BASED ON THE EFFORTS OF PAST MANAGEMENT‚ MAS SHOULD
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WTE 365 EXTERNAL MARKETING ENVIRONMENT NAME: MUFIDA BINTI MAHDZIR CLASS: AS 117 5A NO MATRIC: 2012649196 LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM CONTENTS title pages introduction 1 Social factor 2 Demographic trend 3 Economic condition 3-4 Technology changes 4 Political and legal 4 competition 5 conclusion 6 references 7 INTRODUCTION The marketing environment represents a mix between the internal and external forces which surround an organization
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Hongliang Wang 7/24/2014 Does eBay deal effectively with its external environment? First of all‚ I want to separate the eternal environment to three parts‚ one is eBay’s American external environment‚ one is European and Australian external environment and another one is eBay’s international external environment. In my opinion‚ eBay’s was good at dealing effectively with American and European and Australian external environment. The reason is eBay’s creator Pierre Omidyar and his wife found
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External and Internal Environments The survival of a corporation requires two elements: the strategic management of both its external and internal environments. The absence of either environment results in limited profitability. Whether a corporation is dealing with the growing concerns of technological changes or Internet privacy‚ external and internal factors will have a significant impact on day-to-day operations. Savvy corporations understand that focusing on creating and implementing a sound
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