are constantly affected by the internal and external environmental factors. Identify these external factor and explain in detail primarily how the external factor have or would influence your organization in its strategic planning . Elaborate your answer with example. Organizational activities and future plans are constantly affected by the internal and external environmental factors. For success in the present world‚ one need to consider not only the internal environment of the company consisting
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PROMOTIONAL MIX STRATERGIES FOLLOWED AT BIG BAZAR What is Promotional Mix? In marketing‚ the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities which includes publicity‚ sales promotion‚ advertising‚ direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers
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professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice‚ which provides a service. • Using these two organisations‚ you must describe the promotional mix they use to communicate information about their products or services to their customers. • You should include a description of the promotional methods they use. • Include pictures and examples
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Introduction: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four Ps: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the Seven Ps or Eight Ps to address the different nature of services. Definition: The definition that many marketers learn as they start out in the industry is:
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discipline involving vision and mission development‚ external assessment‚ internal assessment‚ long-term objective setting‚ strategy identification and selection‚ strategy implementation‚ and performance evaluation. Well-meaning strategic management practitioners consider five (5) key external forces in doing the external assessment exercise‚ and these are political‚ economic‚ social‚ technological (PEST)‚ and competitive factors. The scope of external assessment embraces the analysis of opportunities
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Unit 9 – P1 The promotional mix for Cadbury Crème Egg Cadbury crème egg sponsored the London 2012 Olympic Games. They promoted their products with promotions such as an egg with yolk could give you the chance to win £1000. Cadburys crème eggs advertise their products on TV‚ in magazines and also on the radio. The target audience for Cadburys crème egg is teenagers from the ages of 13 – 19. Cadburys crème eggs use teenagers in their television advertisements to like it with their target
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businesses might have good products and a wide product range‚ or sold at attractive prices. The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience
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inbound and domestic tourism is affected by internal and external factors Within travel and tourism industry‚ inbound and domestic tourism factors change a lot‚ there are Internal and external factors that affect tourism within the UK. The internal factors are; health‚ safety and security within the UK‚ accessibility‚ marketing campaigns‚ availability of products and services‚ quality of goods and services and value for money of the UK. The outbound factors are; the exchange rate‚ travel restrictions
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External and Internal Environmental Analysis Ferri Zimmer STR/581 April 11‚ 2011 Dr. Richard Rowlett External and Internal Environmental Factors Analysis Cosmetics industry has been one of the most profitable industries for decades. Women desire for beauty traced back to ancient Egypt‚ Rome and Greece has led to development of many cosmetic company all over the world . The cosmetic‚ beauty supply‚ and perfume store generating $10 billion dollars revenue every year (Hoovers.com) with average
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packages and documents were delivered to 175 countries. Success of this magnitude requires active management. Leaders must analyze and understand all internal and external factors affecting stakeholders. Globalization‚ technology‚ innovation‚ diversity and ethics all impact decision-making. Through delegation‚ goals to assess and manage these factors become attainable. Management Functions The four functions of management are Planning‚ Organizing‚ Leading and Controlling. Planning designs both long
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