• Rewsponsible Youth Empowered India.
    FACULTY OF MANAGEMENT SCIENCES, MAHARS HI DAYANAND UNIVERSITY, ROHTAK External Marks: 70 Internal Marks: 30 Time: 3 hrs. STRATEGIC MANAGEMENT PAPER CODE: 2301/50901 COURSE OBJECTIVE: The objective of the course is to develop a holistic perspective of an organization and to enable the students...
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  • Adaptation vs Standardization
    International Adaption. Supporters of Standardisation believe the world is becoming increasingly homogenized in environmental factors and customer requirements, therefore marketing mix elements should be standardised and a single marketing strategy should be used in international markets in order to reduce...
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  • Barriers in Imc
    on highly targeted communication methods Complex decision-making units Globalisation of marketing strategies 2 All the tools in the marketing mix, especially promotion cannot work in isolation. For the brand to achieve a harmonious and seamless integration fuelled by various drivers, it needs to...
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  • Pricing
    and define the other important internal and external factors affecting a firm’s pricing decisions. 4. Describe the major strategies for pricing new products. 5. Explain how companies determine a set of prices that maximise the profits from the total product mix. 6. Discuss how companies adjust...
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  • Internship Report
    mind, the productive system is considered from its beginning at the production level, to the end of the cycle. Black box model |ENVIRONMENTAL FACTORS |BUYER'S BLACK BOX |BUYER'S RESPONSE | |Marketing Stimuli |Environmental...
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  • sales development and Merchandising
    and how the product mix contributes to sales and profit (ref. 1.1, 1.2) b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3) Task B Research report describing the external sales development techniques Carry out an individual research into external sales techniques using...
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  • 4p Analysis
    LABORATORIES LIMITED: * PRODUCT * PRICE * PLACE * PROMOTION PRODUCT: The Products offered by the company are: PRICE: Internal factors affecting pricing of drugs are: Goal and Objectives Company’s goals and objectives are to create the market share of its company and to survive...
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  • International Marketing
    market in the UK has encouraged the company's Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers' brand into East China. China was identified as a significant growth market for foreign...
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  • Marketing planning
    marketing approach for Ikea. 3 Task 1.2 3 A) Identify and explain macro and micro environmental factors which influence marketing decisions of Ikea 3 Micro-environmental Factors: 3 Macro-environmental Factors: 4 B) With your understanding of the topic on Segmentation, propose segmentation criteria that...
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  • study case
    Market Analysis: The market analysis investigates both the internal and external business environment. It is vital that Coca cola carefully monitor both the internal and external aspects regarding it’s business as both the internal and external environment and their respective influences will be decisive...
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  • economics
    National Trust 1. Use a SWOT analysis to explore the internal and external issues affecting the National Trust. “SWOT analysis focuses on Strengths, weaknesses, opportunities and threats facing the organisation”. (Mullins and Christy, 2010. P.545). According to the case study, National Trust is...
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  • All Clear
    packaging. Pricing strategies are discussed in spite of having some limitations, it covers objective of pricing, promotional pricing of CLEAR shampoo, differentiation strategy of pricing and product mix pricing strategies. Moreover it also covers channel/distribution strategy and communication strategy covering...
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  • Marketing
     Marketing? Marketing  is  the  planning  and  implementation  of  four  activities  called  4  P'S  “Marketing  Mix”   -­‐ -­‐ -­‐ -­‐ Product   Place  of  Distribution   Promotion   Price   When  they  are  designed  effectively...
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  • How important was big business in the growth of the US economy in the years 1890 to 1919?
    the benefits and problems of plans/planning for small businesses.  The planning process involves decisions based on the resources to be used and factors providing competitive advantage.  The sources of information should include: small business advisors, accountants, bank managers and government...
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  • Basics of Marketing
    the market dynamics and identifies person’s position in the market as it currently exists and will summarize the current situation from an internal and external perspective. Industry Overview: In the second step we should target the existing industrial overview which defines the current market situation...
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  • Akij Group Marketing
    energy drink, cheeky monkey snakes and spa drinking water. The main marketing policy of the company is they use to undertake huge advertisement and promotional activities to create brand awareness and product positioning among the mindset of the target customers. Not only that AFBL started to change the...
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  • Yolo
    the values that consumers give up in order to gain the benefits of having or using a product or service. * is the only element in the marketing mix that produces revenue; all other elements represent costs Customer Value-Based Pricing Major Pricing Strategies: Value-based pricing uses the...
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  • Rrfggggggggg
    is achieved. There is no unique strategy that succeeds for all organizations in all situations. In thinking strategically about marketing many factors must be considered:  -the extent of product diversity and geographic coverage in the organization;  -the number of market segments served,  -marketing...
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  • Ib Business and Management Sylabus
    organizations. Evaluate the most appropriate form of ownership for a firm. Analyse the impact of the division between ownership and control on internal and external stakeholders. HL additional Profit-based organizations · Sole traders · Partnerships · Companies/ corporations Non-profit and non-governmental...
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  • Pricing Strategy
    strategies adopted by washing machines manufactures. Prepare a table showing the salient aspects of each company. Pricing is one of the major marketing mix tools. Pricing decisions can make or break a company Price:- Price is the amount of money charged for a product or service or the sum of the values...
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