certainrange‚ targeted at the same customer group and distributed through the same channel. C. PRODUCT MIX:- It is a set of all product lines and items offered by a company.This decision is based on their strategies‚ like width extension;length extension; line pruning; and depth extension. Marketers have to make product decisions at three Levels:- A. INDIVIDUAL PRODUCT DECISIONS:- This involves decisions related to product attributes‚ branding‚ packaging‚ labeling‚ and product support services. B. PRODUCT
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started by many different ways. This was taken place during 1840’s to the 1860’s. Controversy over the extension of slavery into western territories did contribute to the coming of the Civil War. Even though there were other contributions of the coming of the Civil War‚ the extension of slavery into western territories contributed to the Civil War were mainly politically‚ economically and socially. Extension of slavery into western territories in contributing into the coming of the civil war can be broken
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1. Introduction 1.1 Light Rail Transit System (LRT) The modern day Light Rail Transit systems around the world lie in the intermediate stage of evolution and lie between trams and railways. They try to imbibe the advantages of railways such as speed and greater throughputs while maintaining the flexibility and accessibility of trams. These systems essentially resemble railways in the fact that they operate on electrified rail routes but operate within a city or an urban zone to facilitate movement
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1) Describe the differences between accidental and intentional exposure to marketing information. Identify a product for which each type of exposure is most common‚ and discuss implications for developing effective marketing strategies. Accidental exposure is when we come in touch with marketing information that we didn ’t intentionally seek out. For instance‚ we are exposed to numerous commercial messages while driving on the freeway: bill boards‚ radio advertisements‚ bumper-stickers on cars‚
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Procter & Gamble‚ Inc. Scope Company Background Scope is a major brand in the health care division of Procter & Gamble‚ Inc. that has historically competed on the basis of delivering fresh breath and killing germs. Scope was the first brand to compete with both protection against bad breath and better taste‚ and entered the mouthwash market in 1967 to compete with Listerine. After company market research in 1990‚ Scope managers could see that in Canadian households mouthwash was used on average
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income groups. In an attempt to enable productivity and innovation‚ PIC+ scheme for small and medium enterprises (SMEs) was introduced by the Government‚ and along with other measures such as the extension of financial schemes for companies at different growing stages. One of the measures is the extension of the R&D tax incentive for a longer timeframe of 10 years in hope of yielding successful results from the businesses’ innovation activities. The move for extending the tax incentive is essential
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I. THE MAIN HAIRDRESSING SERVICES OFFERED IN SALON 1. CUTTING- cutting hair either to restyle and create a new look or trim off the ends. 1. CUTTING- cutting hair either to restyle and create a new look or trim off the ends. a) Basic cutting techniques Club cutting- cutting hair held in the fingers‚ the hair is held taut between the index and the middle finger and cut in a straight line. Scissor-over-comb-
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generally termed compound bars. Consider therefore‚ a compound bar consisting of n members‚ each having a different length and cross sectional area and each being of a different material. Let all member have a common extension ‘x’ i.e. the load is positioned to produce the same extension in each member. Where Fn is the force in the nth member and An and Ln are its cross - sectional area and length. Let W be the total load‚ the total load carried will be the sum of all loads for all the members
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Branding is creating a unique name and image for a product in the consumers’ mind‚ mainly through advertising campaigns with a consistent theme. Brand Extension: Brand extension is when you get new products and use it under the same brand for example there is coca cola; coca cola also do products such as coke zero and coca cola cherry‚ it is under the same brand name so it gains more customers. Buyer Behaviour: buyer behaviour is when you tell the behaviour of the customer before purchasing the
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1. Outline several factors attributable to the strong brand equity of Swiss Army. 2. How is Swiss Army capitalizing on its brand equity with products and brand extension? 3. What are some of the potential problems for channels of distribution associated with the prospect of Swiss Army stores? Is the probability of these problems high? 1. Factors attributable to the strong brand equity of Swiss Army • Reputation of Switzerland for making high quality products • Good and consistent quality‚
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