Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to everyone. This gave the opportunity for doctors‚ nurses etc. to be together and provide a service which
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Organisational Development Plan Submission details Candidate’s name Phone no. Assessor’s name Phone no. Assessment site Assessment date/s Time/s The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective To demonstrate the skills and ability required to analyse an organisation development plan and
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School of Management MARKETING 102 COURSE PACK Enrico C. Osi‚ MBA (AGSB)‚ PGD (Monash) Table of Contents Course Syllabus Marketing Defined Business Environment Objectives Business Portfolios Strategies 13 Growth Strategies Market Segmentation Competitor Analysis Customer Analysis Demographics Psychographics Behavioral Market Positioning Methods of Data Collection Importance of Information Types of Business Organizations Small and Medium Enterprises Setting up a Business Marketing Formal Planning The
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Limitations and constraints of marketing: Finance: Marketing costs money‚ having an advertisement broadcasted on television or on a radio costs a significant amount of money. Gathering research on marketing for your business will also cost a lot of money. Organisations with low finance may have to resolve on gaining data for the organisation that is “cheap” and acquired from secondary sources which a lot of the time isn’t exactly precise but it’s still better than nothing. Time Constraints:
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ownership‚ size and scale the industry sector local and national examples of the business. Learners should be given freedom to choose businesses for the fact sheets‚ but they must be aware that some primary research may have to be undertaken to gain sufficient information about smaller local organisations. The second sample of work focuses on the difference between two of these businesses. This piece of work covers M1. The learner has compared two contrasting businesses looking at their purpose‚ activities
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describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating‚ communicating‚ delivering‚ and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However‚ marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. Business
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In this assignment I will describe the limitations and constraints of marketing for Barclays. Within this I will discuss legal Acts that Barclays have to comply with when advertising‚ collecting data and market researching. Any and every organisation has limitations and constraints that they have to submit too within marketing‚ when it comes to market research‚ advertising or collecting data there are three laws every business has to obey. These laws are: Data Protection Act 1998 Trade
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Unit 10: Unit code: QCF Level 3: Credit value: Market Research in Business H/502/5427 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to develop an understanding of the fundamental concepts that underpin why businesses collect data about their market‚ how they collect and interpret it and how it can be used to support marketing decisions. Unit introduction It is generally accepted that having the appropriate information is the foundation
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RECRUITMENT AND SELECTION PRACTICES IN A SELECTED ORGANISATION Papers published in the Journal of Management Practice electronic journal have been selected on the basis of their superior treatment of a particular subject of relevance to HRM. In most cases ‚ the paper will have it origins in assignment work in units offered for study by the Department of Human Resource Management and Employment Relations. Worthiness for inclusion in the JMP is determined initially by the unit leader/examiner and
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fact that it dominates its market‚ he would need more money to establish it firmly. Using the BCG portfolio analysis‚ his product would be classified as a(n): A. star. B. cash cow. C. question mark. D. dog. E. Anchor 2. Adrienne decides to add new sales representatives and increase advertising in her existing market for her current line of security systems. Adrienne is pursuing a __________ growth strategy. A. segment development B. market development C. market penetration D. diversification
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