“A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIAL REFERENCE TO SUGUNA AUTOMOBILES‚ COIMBATORE” CHAPTER - 1 INTRODUCTION 1.1 ABOUT THE STUDY An organisation‚ whether a business or an industrial enterprise need customer for its survival and growth. The success and failure of an organization depends on its customers. So it is utmost duty of any organizational member to look after their customer’s needs and wants and make them satisfied with their product or service. It is ideal from any organizations
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Tools Customer Relationship Management Prof. Melvin V. Moraga Learning Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling RM – Relationship Marketing
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Making sense of customer relationship management Software applications that automate the marketing‚ selling and service functions of the businesses. Levels of CRM: ◦ Strategic CRM ◦ Operational CRM ◦ Analytical CRM Winning and keeping profitable customers Focused on the development of a customer – centric company Three other major business orientations: ◦ Product – centric ◦ Production centric ◦ Sales – centric Focused on: ◦ marketing automation
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Introduction Customer Relationship Management (CRM) is an important part of any companies ’ sales mix. As part of a sales mix‚ companies must have a strong sales team; a well planned and executed marketing strategy‚ and a method to record pertinent information to manage customer relations. A CRM system is an important part in any company. They have a variety of uses from holding basic information such as names and address‚ to holding other information including relationship history‚ contract information
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Building Customer Loyalty - You Decide DeVry University‚ BUSN258 March 14‚ 2013 You Decide As a general manager‚ it is important to identify the issues interfering and affecting the relationship with your customer. After carefully examining all of the facts of the problem‚ it is important to find a solution and providing the customer with a satisfactory answer. First of all the company needs to fix the problem as soon as possible. One way of fixing this problem‚ is by providing
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(A)Explain the ways in which the contract of agency may be constituted. To talk about the contract of agency‚ firstly the definitions of contract and agency are requited. According to Gloag (W.Green‚ 1929)‚ ’contract is an agreement which creates or is intended to create a legal obligation between the parties to it. ’ And it ’s a really important part in the business‚ commonly known as legal lynchpin of business activities such as provision goods and services (Gordon‚ G. 2011). Meanwhile‚ same
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Ways to attract customers There are reasons why we build a website‚ it is because we want to attract customers and spread the word to everyone on the internet about our online business. As we know that although it is not a requirement‚ building a website has its advantages. Having own website gives us an advantage when comparing to other businesses that without a website. The thing is there are times that website is not able to attract customers and it does not do anything when it comes to spreading
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Business Intelligence Solutions HSBC sparks CRM with the Customer Management Assessment Tool (CMAT) As competition in the finance sector continues to heat up‚ the idea of implementing savvy Customer Relationship Management (CRM) strategies has moved from the “nice-tohave” category onto the critical path for most companies. Analysts’ predictions have fuelled the fire. A worldrenowned firm predicts as much as a 900% increase in CRM spending in the industry over the next five years. The complexities
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Do customers care about relationships with sellers? Customer relationship management (CRM) is a business philosophy designed to improve satisfaction of existing customers and to acquire new customers by communicating with them and better understanding their individual needs. The role CRM is playing in business is getting more important than ever. More and more companies are pursuing CRM‚ investing huge amounts into CRM-related staff training and latest technology‚ spending majority of their time
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In article “Two Ways a Woman Can Get Hurt: Advertising and Violence‚” Jean Kibourne argues that advertising encourages sexual and physical violence towards women. One example from her article that supported main argument well is the advertising about jeans. Jean discusses‚ “The ad that ran in the Czech version of Elle portraying three men attacking a woman seems unambiguous‚ the terrifying image is being used to sell jeans to women” (583). It a strong use of evidence for advertising encourages sexual
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