sales promotion‚ advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation. d. direction towards qualified prospects. e. all are advantages of personal selling 3. Compared to other promotional tools‚ the most important advantage(s) of person selling is in:
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1‚ 2‚ 4‚ 5‚ 6‚ 8 and 9 Chapter 1 Relationship building is definitely the key to business-to-business selling.” Why Learn About Personal Selling? The principles of selling are useful to everyone‚ not just people with the title of salesperson. Developing mutually beneficial‚ long-term relationships is vital to all of us. People in business use selling principles all the time. The Role of Salespeople in Business Go-to-market strategies Lifetime customer value Multichannel strategy
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1.1 Executive Summary This report was commissioned in order to analyze a business to business selling scenario between the Xerox corporation and a fictional company; Aliments Capital. The industry which the report is based on is the document management services industry‚ of which Xerox is a part of. The second industry which the report focuses on is the frozen food manufacturing industry‚ of which Aliments Capital is a part of. The product that the proposal is based on is the Xerox ColorQube
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` Outline for Preparation of Manual Title Page A. Name of product to be sold. B. Name of company you are selling for. C. Course name and number. D. Your name and date. I. Developing a Personal Selling Philosophy A. Describe the marketing setting (e.g.‚ retail‚ wholesale‚ manufacturing‚ or service). B. Describe the role of personal selling in this setting. C. Describe the typical salesperson’s training to become a consultant/problem-solving type of salesperson. II. Developing a Relationship
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Elements of the Personal Selling Process No 2 salespersons use exactly the same sales method‚ but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records‚ referrals etc.‚ also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program)‚ willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for
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pwd‚ there are relevant surveys that are carried out to obtain information from the people experiencing living with dementia and caring for someone with dementia the surveys are designed for people to be able to honest about how they are coping‚ or what services they use and how they help its thought that by delivering your version of events someone may take that information read it and decisions can be made to make improvements in areas that are needed- in an ideal world of course. Figures are showing
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In anything that we do there must be a principles or rules that we must follow or embark on in order to succeed in our pursuit of goals. Sales process is a systematic approach to selling a product or service thus successful sales can be achieved if the systematic approaches are being strictly obeyed. Some of the systematic approaches: 1. Customer Centered Approach 2. Establishing Rapport 3. Presentation Techniques 4. Establishing Outline Needs 5. Agreeing the problem or opportunity
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Personal Selling Philosophy The web dictionary defines selling as; a sale is the act of selling a product or service in return for money or other compensation. Signaling completion of the prospective stage‚ it is the beginning of an engagement between customer and vendor or the extension of that engagement. Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of
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A Five Stage Personal Selling Process. Stage One - Prospecting. Prospecting is all about finding prospects‚ or potential new customers. Prospects should be ’qualified‚ ’ which means that they need to be assessed to see if there is business potential‚ otherwise you could be wasting your time. In order to qualify your prospects‚ one needs to: Plan a sales approach focused upon the needs of the customer. Determine which products or services best meet their needs. In order to save time‚ rank the
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Company Selling/Customer Service Jardine Cycle & Carriage was a leading distributor of motor vehicles in Singapore. So successful had its efforts been in developing the market for its flagship brand of Mercedes Benz cars that parallel importers entered the market to compete for a slice of the pie. C&C had tried to counter the parallel importers through various means such as negative advertising‚ withdrawal of warranty services and discrimination against Mercedes that were not purchased from the
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