Chapter 4: Consumer and industrial marketing
Kotler, P. and G. Armstrong Principles of Marketing. (Upper Saddle River, NJ: Prentice Hall, 2004) tenth edition [ISBN 0131018612] Chapters 6 and 7.
Keywords: consumer market; business market; inﬂuences on buying behaviour;...
Consumer behaviour refers to the actions of consumers in the market place& underlying motives for those actions. Marketers need to understand why customer buy a particular goods & services they will be able to determine- Which products are needed in the market place, Which are obsolete,& How best to present...
unit, you should be able to: • • • • • 17.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12 Describe the focus of the Howard Sheth model Explain the various variables used in the model Comment upon the working relationships in the. model Analyse the way the choice process has been explained...
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Marketing Principles Assignment
Mr. Smith’s MP Assignment
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BTEC Higher National Certificate in Business Assignment Brief
Unit Number: Unit Title:
4 Marketing Principles
BTEC Higher National Diploma in Business
Unit 4: Marketing Principles Assignment Cover Sheet
characteristics of marketing oriented organisation 1
Types of organizations: 1
Product Oriented organizations: 1
Characteristics of marketing oriented organisation: 1
Explain the various elements of the marketing concept with reference to the Ikea’s marketingactivities. 2
5 Cs of Marketing 2
4Ps of marketing...
LO1 Understand the concept and
process of marketing
1.1 explain the various elements of the marketing process
1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation
LO2 Be able to use the concepts
MKT 724 CONSUMER
MKT724 CONSUMER BEHAVIOUR
Course Code MKT724
Course Title Consumer Behaviour
Course Developer/Writer Mr. Lawal Bello
Department of Business Administration,
Faculty of Management Sciences
University of Abuja
Programme Leader Dr. O.J. Onwe
National Open University of...
Consumer Behaviour-Nature, Scope and Applications
• • • •
define consumer behaviour describe the nature of consumer behaviourexplain the scope of consumer behaviour outline the broad areas of application of consumer behaviour especially in the area of marketing. Introduction Nature...
MARKET PROCESS in
Explanation is the macro and micro environmental factors which influence marketing decisions in Sainsbury
Macro environmental in Sainsbury
Macro miens a large process is a recorded set of instructions. It used to repeat a series of commonly...
Question 1: Define Marketing?
Answer: Marketing is a management process within an organisation which seeks through a systematic approach to identify customer needs and in satisfying these needs to achieve profit.
Question 2: List Four Components of Marketing.
1(a) Explain the various elements of the marketing process.
Marketing is the group to everyone is exposed to the marketing daily even when they do not know it and billboards enclosed the nation. These parts explain that an opening into the world market and different aspects and you will pay attention...
A) Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buyingbehaviour?
1. Group based decision making: Many organisational purchases are often costly and complex and may involve a group of personnel from engineering...
0 THE BUYING CENTRE 3
3.1 TYPES OF BUYINGSITUATIONS 3
3.2 THE BUYING-DECISION PROCESS 4
3.3 COMPOSITION OF THE BUYING CENTRE 5
3.4 FACTORS AFFECTING DECISIONS IN BUYING CENTER 5
a Characteristics of the buyingsituation 6
b. Personal characteristics of the individuals 7
3.5 BUYING CENTRE...
MODELS OF CONSUMER BEHAVIOUR
After reading this unit, you should be able to: • • • • identify the different levels of consumer decision-making explain the process of consumer decision-making differentiate between types of buyer decision behaviour describe...
Specify two of the differences in market structure of business markets relative
to consumer markets. P220
5. Significantly differentiated products with low customer involvement result in
variety seeking behaviour. What are two opportunities for marketers in this
6. Select two of the...