Newell Rubbermaid Upgrades Newell Rubbermaid is a varied manufacturer and marketer of a variety of high volume brand-name consumer products. The firm is divided into four business groups‚ which are the Rubbermaid group‚ Sharpie group‚ the Levolor/Hardware group and the Calphalon Home Groups. The Rubbermaid group consists of products such as storage containers‚ waste and recycling containers‚ cleaning products‚ play systems and children’s toys. Sharpie group produces writing instruments‚ while
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pillar for the success of Newell‚ it can be deemed its competitive advantage. Newell’s corporate strategy is to grow through acquisitions‚ by leveraging synergies in the aforementioned resources rather than in product offerings. The critical resources that are shared throughout Newell’s firms are its managers. This allows for best practices to be disseminated among its newly acquired firms without undermining the business units’ autonomy. In terms of sharing resources‚ Newell has centralized key administrative
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Introduction In 1998‚ Newell Company set out to expand its revenue base through strategic acquisition of two major companies. Newell’s CEO at that time was John McDonough‚ who was in charge of positioning the publicly traded company to an improved revenue base through differential product mix. The idea to broaden Newell Company through acquisition was an energetic and very optimistic strategic initiative to increase shareholder value in a shortened period of time. Unfortunately‚ the company compromised
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Newell Company: The Rubbermaid Opportunity In October 1998‚ Newell Company was considering a merger with Rubbermaid Incorporated to form a new company‚ Newell Rubbermaid Incorporated. The agreement would be through a tax-free exchange of shares valued at $5.8 billion. Newell had revenues of $3.7 billion in 1998 across three major product groupings: Hardware and Home Furnishings‚ Office Products‚ and Housewares. Rubbermaid is a renowned manufacturer of a wide range of plastic products ranging from
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NEWELL / RUBBERMAID Analysis BACKGROUND In October 1998‚ Newell Company was considering a merger with Rubbermaid Incorporated to form a new company‚ Newell Rubbermaid Incorporated. The amalgamation would be through a tax-free exchange of shares valued at $5.8 billion. Newell had three major product groupings: Hardware and Home Furnishings‚ Office Products‚ and Housewares. Rubbermaid is a renowned manufacturer of a wide range of plastic products ranging from children’s toys through housewares.
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DOES NEWELL HAVE A SUCCESSFUL CORPORATE-LEVEL STRATEGY? DOES THE COMPANY ADD VALUE TO THE BUSINESSES WITHIN ITS PORTFOLIO? Newell’s has a good corporate- level strategy as they had over 40 businesses in the late 1990’s. They main objective is to acquire companies failing and have financial problems. They bring up these companies by developing them to become cost efficient through operational strategies and creating profits. This will take Newell up to 18 months to transform these companies.
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Newell Company: Corporate Strategy This case presents an example of a real world dilemma for corporate executives. It is not enough for a company to have superior historical financial performance for the financial markets. These markets will put a premium on a company only if the business strategy is sound and the plans for future growth are solid. Under such constant pressures for growth‚ company executives constantly look for the "hidden gems" in other companies‚ geographical areas‚ and product
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The case is about the company Newell considering the acquisition of Rubbermaid Incorporated to develop a new company. . Rubbermaid is a manufacturer of plastic products ranging from children’s toys‚ house wares‚ to commercial items. Acquisitions are Newell’s main foundation when it comes to growing as a company and making sure every acquisition goes through the proper Newellization process to improve new businesses. Rubbermaid suffered from problems affecting the retail buyers who purchased their
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value threshold‚ which would give Newell leverage and bargaining power over their big clients and fulfil the corporate-level strategy. Once a smaller company is acquired by Newell almost immediately it goes through a process called “Newellization” which meant that costs would be cut and profit margins increased. This process often included laying off workers and closing factories‚ aimed at raising “operating margins above the 15% minimum Newell expected”. 2. Newell had great knowledge of how to quickly
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who have been with the company since the beginning of times. Very few lucky ones were able to find other jobs‚ even though they paid less than half of their previous income‚ and received fewer benefits. Sylvian Greene‚ who had worked 18 years at Rubbermaid was one of the unlucky ones. Even though he had found another job that paid half off what his old job did‚ he lost it a few years later. Many people were able to help Sylvian and his wife Lois‚ but they still struggled and managed to survive on
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